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Marketing Director

Employer
Recruit Zone
Location
UK
Salary
Competitive
Closing date
25 Oct 2021

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Sector
Marketing & PR
Salary Band
Annual, £70,000 - £99,999
Contract Type
Permanent
Hours
Full Time
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Marketing Director

About The Role

We are looking for a passionate and self-motivated Marketing Director with a proven track record of effectively leading successful marketing campaigns to drive sales. In this role, you will be instrumental in maximizing the number of new sales opportunities by creating and implementing strategies to boost the lead generation process as well as supporting outbound activities. If you are looking for a new, exciting opportunity in a fast-growing company with international exposure and great team mates, we encourage you to read further.

Key responsibilities:

Own the marketing program with a budget of 400K focus on two key areas:
creating and implementing inbound funnel strategy
supporting outbound activities
Own content marketing programmes (incl. blog, events, video, email, studies, benchmarks)
Develop and implement nurturing (email marketing) automated campaigns
Set-up retargeting flow and process in order to support outreach activities
Drive quality traffic to landing pages through organic and paid activities
Master SEO optimization to win industry organic traffic
Design and run paid campaigns with ongoing optimization
Provide senior-level reporting

Key expectations:

5-10 years direct, hands-on marketing experience in a fast-growth B2B company
Proven track record in lead generation as well as supporting outbound activities in a similar business environment
Strong numerical and analytical skills with experience in analyzing data and results, and translating them into driving the effectiveness of marketing activities
Digital and tech-savvy with a solid understanding of modern digital marketing solutions and technologies (PPC, SEO, HTML, CSS, marketing CRM systems, Google Analytics & Adwords etc.)
Creative, yet analytical thinking resulting in new ideas and improvements to existing processes
Strong communication skills
Flawless value proposition-based messages creation and optimization
Ability to interpret and translate complex technology messages into effective customer-facing content
Proficiency in English is a must; other European languages beneficial
Background in a sales role would be a big advantage

We are a team of driven, motivated, persistent people who think 'out of the box', so if you are too, you will have a great time joining our team
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