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Individual Giving Product Marketing Manager

Cancer Research UK
Closing date
2 Nov 2021

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Marketing & PR
Contract Type
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Job DescriptionINDIVIDUAL GIVING PRODUCT MARKETING MANAGER Salary: Circa £37,000 per annum + benefitsContract length: 12 month FTCLocation: Stratford w/ high-flexClosing date: Sunday 31st October 2021, 23:55 Are you a self-motivated and sharp minded individual with strong marketing management skills that can help us beat cancer? Why we need you We have an exciting opportunity to join us as an Individual Giving Product Marketing Manager. We need you to play a key role in supporting the Senior Manager to develop the regular giving product marketing strategy, plan and budget which aims to stabilise regular giving volumes and long-term income. Further to this, we need you to manage the delivery of the regular giving product marketing plan, meeting KPIs, to time and budget. What will I be doing? Make an impact every day by...Supporting the IG Senior Product Marketing Manager to translate the Fundraising & Marketing operating plan and budget into a product marketing plan and budget for regular givingManaging the planning, set-up, delivery and analysis of integrated multi-channel campaigns that meet and exceed specific product KPIsManaging the content and creative production, ensuring campaign assets are fully aligned with Brand messaging and other communications themesWorking alongside the Senior Manager to motivate the Executives and matrix manage specialist Digital Marketing & Delivery teams to deliver activity across channelsWorking with digital and data experts from across marketing and the wider organisation to improve communicationsManaging the continuous testing and analysis of campaignsWorking with the Insight team and Senior Marketing Performance Manager to drive development of the marketing strategy and feed learnings into the planning process. What skills are you looking for? You'll be able to bring to the role...Significant experience translating marketing strategy into tactical delivery plansSignificant experience delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIsStrong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaignsRelevant experience of marketing for regular giving, and strong understanding of Individual Giving products and audiences Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation Relevant experience of building positive working relationships and influencing others at all levels. What will I gain? Without you we wouldn't be able to achieve our aim of seeing 3 in 4 people survive cancer by 2034. So we want to reward you in as many ways as possible. Our benefits package includes discounts on anything from travel to technology, generous holiday allowance, gym membership and much more. You'll also be able to access a wide range of learning and development opportunities. And ultimately you'll know that you'll be changing lives through your work. If you're as ambitious as we are, join our collective force and enjoy an excellent career, as we save lives and add years.
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