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PR Account Manager B2B

2i Recruit Ltd
Closing date
25 Oct 2021

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Marketing & PR
Contract Type
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We are currently working with a fantastic organisation based near Guildford who are acurrently looking for an experienced PR professional to join their established business. As an Account Manager you should be capable, confident and energetic with a good understanding of their clients' business, industry and competitive market and be able to demonstrate both strong media communications skills as well as expert client management ability.

An Account Manager should be able to carry out the execution of the overall strategy as detailed by their Account Directors, ensuring that objectives and KPIs are being adhered to, and that their accounts are well organised and being run smoothly and profitably, achieving high client satisfaction levels.


Account Management
  • Demonstrate a good understanding of the client's business, industry and competitive market.
  • Contribute to the design of the communications strategy and demonstrate a strong understanding of the objectives and requirements.
  • Execute the day-to-day communications strategy, managing up to the Account Director and overseeing junior staff.
  • Run and manage the client activity calendar or planner. Proactively remind Account Directors and more junior staff of forthcoming planned activity and events to ensure it is executed in a timely manner.
  • To lead meetings. Ensuring that preparation for the meeting is well organised and that Account Director or senior company member are fully briefed on meeting contents
  • Prepare all meeting materials, e.g. agenda, media reports, contact report etc. which require minimal checking.

Media Skills
  • Complete understanding of how the media works in the particular areas in which you operate - the opportunities available and building relationships with journalists, etc.
  • Drive the media relations programme for all clients as laid out in the PR or activity plan. Know the relevant journalists and cultivate relationships with them.
  • Pro-actively seek and identify publicity opportunities to ensure that the maximum level of coverage is achieved for your client, project, etc.
  • Oversee programmes of media promotional activity, such as competitions and reader offers, etc.
  • Competent in all verbal approaches to journalists - consumer, business-to-business and trade - to sell in ideas and discuss opportunities. Accustomed to active (rather than passive) communication.
  • Plan and manage the organisation of events ranging from workshops, photocalls, press conferences, openings, training days etc. on behalf of clients.
  • Understand and advise on media handling including interview briefings, developing Q&A's, exclusives, embargoes and crisis communications.
  • Writing coherent and factually accurate press releases and copy that requires minimal amends from the Account Director and clients.
  • Ability to draft feature copy for trade, consumer, corporate and business publications for clients that is well informed and appropriate to the end user with minimal client or media amendment

Account Profitability
  • Responsibility to adhere to administrative requirements (reporting, timekeeping, expenses, invoices)
  • Maintain a focus and awareness of account profitability and work with your Account Director to ensure the account is kept profitable.

New Business and Marketing
  • Take ownership of your own area of new business research as part of the company's new business strategy and proactively work towards targets set.
  • Proactively build your own network of referrers and contacts where possible to help develop new business streams as well as building broader positive awareness of the brand.
  • Participate proactively in all pitch processes, support on research, pitch strategy and development take ownership of holding the master on pitch documents where appropriate and help drive the entire process as directed by your Director.

Internal People Management
  • Work in a collaborative way with team a member, which promotes partnership and team-ship.
  • Be skillful at managing up, down and across the agency.

Resource and Development
  • Play and active role in developing the agencies broader resources and practices to ensure seamless operation to support business growth.

Person Specification


Three year's PR or relevant experience

Experience of client pitch delivery

B2B PR experience

Line management experience


Social media

Education & Training:

Degree level

Proven desire to keep abreast of industry issues and changes



Knowledge & Skills:

Excellent proven communications skills - both written and verbal

Attention to detail

In-depth knowledge of PR industry processes and practices

Knowledge of Microsoft Office

Exceptional interpersonal and presentation skills

Ability to demonstrate an innovative and problem-solving approach to issues

Interest in current affairs

Ability to work as part of a team

Ability to manage own workload

Ability to work under pressure and ensure deadlines are met, including managing multiple PR programmes

Ability to develop creative PR ideas and approaches

Due to the high volume of applications we receive, if you have not heard from us within 5 working days your application has not be successful on this occasion.
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