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BTL Marcomms Manager: Retail

Employer
Eaglecliff Limited
Location
UK
Salary
Competitive
Closing date
22 Oct 2021

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Sector
Marketing & PR
Salary Band
Daily Rate, At least £260.00
Contract Type
Permanent
Hours
Full Time
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World Leading Energy Company has an exciting opportunity for a BTL Marcomms Manager, responsible for the management, planning and deployment of strong Marketing Comms initiatives across the whole UK Retail on-site customer journey from forecourt to in-store, ensuring there is a seamless and enriched customer experience driving strong impact on business growth and brand perception.

Core Responsibilities:

*Oversight of Marketing Forecourt & Shop promotion campaigns as well as deployment of Care & Maintain and wider Operational / HSSE POS campaigns.
*Act as the key contract holder & key agency lead for the print management agency, Core Retail Shopper marketing agency as well as Install agency (Wardlester).
*Role will actively be the champion within the Brand & Comms team to drive sustainability through our print operations as well as sustainability on -site forward
*Management of overall integrated Retail UK Marketing Calendar
*Leads hero promotional Marketing Campaign planning & deployment across full estate.
*Oversees the management of shop promotion and Care & Maintain program carried out by the BTL Implementer
*Lead Comms development & implementation for on-site activations supporting functional teams and businesses
*Lead agency relationships & performance management with 3 core agency partners
*Is the contract holder for the above 3 core agency partners with active contract management (QBR etc) with representation at the contract holder forum
*Acts as the go to' expert for Retail UK staff & Retailers to answer and manage any POS related queries and ensure we meet their needs
*Effective agency stakeholder management to drive excellence
*Act as the physical to digital' champion within the Brand & Comms Team
*Oversees BTL implementer's management of Digital Comms experience (CIS, digital proximity screens etc.)
*Acts as the internal Shopper Marketing Guru' within the Retail UK team and has active internal / external representation within shopper/ retail marketing communities
*Responsible for financial reporting, budget and performance management for POS budget
*Editor of the Drive Magazine'

The Candidate:

• High budget management responsibility
• Marketing professional with agency management experience
• Excellent project manager
• High attention to detail
• A background in BTL or creative development
• Strong communicator with the ability to manage and influencer others
• Over 4 years Marketing experience in retail

This needs combining with a positive attitude and an ability to work within a large, globally dispersed project team in a multi-cultural environment. You also need to be a self-starter, a logical thinker and a quick learner, with strong initiative and excellent communication, interpersonal and presentation skills, able to write clearly and concisely. We believe in equality of opportunity for all job applicants regardless of gender, marital status, race, colour, nationality, ethnic origin, creed or religion, disability, sexual orientation or age. Specialising within Energy Trading, Oil & Gas, Financial Markets and TV & Entertainment, Eaglecliff Recruitment is ISO accredited, a Member of REC and listed within the top 4% for Financial stability by Dun & Bradstreet. Please telephone for an immediate response or email your CV for a reply within one hour. Eaglecliff Ltd is acting in the capacity of an employment agency for permanent recruitment and an employment business for contractor resourcing
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