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PR & Marketing Manager

Rise Recruitment Ltd
Closing date
20 Oct 2021

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Marketing & PR
Contract Type
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We have an exciting opportunity for an enthusiastic and flexible PR & Marketing Manager to join our PR & Marketing team on a permanent basis. You will be providing the marketing support for a range of B2B events, working closely with the Event Leadership and the Marketing Team.

Key Responsibilities

• Providing input into the overall Event and Marketing strategies for an event or portfolio of events

• Briefing designers and agencies

• Managing a small team - setting tasks and goals for marketing executives, providing guidance, training and support

• Briefing, developing, overseeing, project managing and owning the delivery of a multi-channel on and off-line marketing plan

• Content generation for a variety of marketing activities, including email, web, social media and sales collateral as well as press releases

• Acting as brand and industry champion for an event or group of events, ensuring that all communications and customer experience complement the brand and enhance the customer journey

• Leading the management of PR for a show or set of shows ensuring it integrates into the wider customer campaign

• Managing the strategic use of media bookings and media partners to drive new and retained customers and monitor the effective use of these in delivering event objectives

• Developing, managing and analysing campaigns that drive new and retained revenues for stand and non-stand products

• Managing a marketing budget for nominated events, ensuring the marketing plan is delivered within budget and ensuring all costs are tracked

Key Skills:

• Demonstrable marketing experience, preferably in an event or exhibition environment

• Copy writing for various marketing channels and PR

•Additional language skills in German, French or Italian would be a distinct advantage

• Strong time and project management skills

• A proven ability to report on the effectiveness of campaigns

• Experience of successful budget management

• Strong digital & social marketing experience and understanding

• Previous PR and advertising campaign management

• Marketing Campaign Management (reporting, tracking, KPI delivery)

• Strategic media partnership management and ability to foster relationships

Ideal candidate:

A highly driven, proven and enthusiastic marketing professional, preferably with events experience

• Customer-centric and flexible approach - appetite for working at a fast pace

• Skill for building partner and customer relationships quickly and understanding market needs

• A good understanding of multichannel marketing, segmented marketing initiatives and databases

• A strong understanding of customer and market dynamics and requirements

• A strategic thinker and team player

• Creative ability to develop new business opportunities and to launch new initiatives

• Strong written and oral communication skills, including presentations and report writing

• A willingness to travel internationally

• Strong interpersonal skills at all levels

Excellent working hours (35 h/week: Monday - Thursday 8.30 am to 4.45 pm incl. 1 hr lunch, 8.30 am to 4 pm on Fridays incl. 1.5 hr lunch) • 25 days of annual leave (plus Christmas closure days in addition to the holiday entitlement) • Pension • Life Insurance • Private medical cover • Season Ticket Loan • Gym discount
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