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Digital Manager

Employer
Clearline Recruitmentment Ltd
Location
UK
Salary
Competitive
Closing date
17 Oct 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Title Digital Manager

Location: Surrey

Salary: £20 - £30 per hour

Full Time - 12-month fixed term contract

Our client is looking for a Digital Manager for an exciting new opportunity has arisen to join the expanding team on the fast-growing brand. We are looking for a driven candidate with proven digital experience for this high-profile role. The Digital Manager will lead the continued digital transformation and delivery for the brand in UK & Ireland with a consumer/ user first mindset.

Responsibilities
  • Managing consumer value exchanges as part of a multi-functional team to increase consumer utility, traffic, and conversion.
  • Contribute to the development of a brand engagement platform which unifies and expands existing value exchanges and audiences into one holistic eco system that delivers increased consumer participation and conversion.
  • Working in partnership with the Content & Media Manager to manage and execute the annual Content Plan so that the right content is available for all owned channels to achieve "owned" objectives
  • Leading the CRM strategy and plans that delivers ongoing consumer experiences to various audiences to meet engagement targets
  • Creating consumer & data led website innovations and maintenance in both UX and content and ensure priorities are briefed and resourced through the monthly Innovation Funnel process.
  • Hands-on CMS (Content Management System) use to update content on the website in agile manner.
  • Implementation of copy and image changes on the website and CRM using the Site Core Content Management system
  • Lead the Search (SEO and PPC) strategy and plans, working with specialist Search agency, and in partnership with wider brand team
  • Lead data strategy for partnership with UK Digital Lead, that maximizes value from existing, audiences, helps shape ID resolution technologies and tests ready for cookieless future

Requirements
  • Demonstrated consumer first thinking and acting insight led approach with test & learn mindset
  • Creative thinker: problem solving, and innovation focused, in order to build stronger consumers relationships with the brand
  • Knowledge and experience of holistic consumer journeys across paid/ earned/ owned and shared touch points, and what role owned channels can play
  • Ability to both think and act strategically and map digital experiences - as well as willingness to learn new systems and execute website changes
  • Strong analytical skills to source, interpret and use data for insights and action
  • Good presentation and influencing skills including with senior stakeholders and ability to communicate clearly in English
  • Strong project management skills to deliver a variety of complex projects on time and budget
  • A proven track record of making things happen and delivering business results in current / previous roles, with experience in digital execution
  • Experience in using Content Management Systems such as Sitecore, analytics tool such as Google Analytics and Search Console, and CRM systems such as salesforce.com desirable
  • Experience in copywriting that engages consumers and adopts the Brand Voice desirable

For more information, please contact Chloe McCausland at Clearline Recruitment
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