Evening Standard, SEO/Social Editor

Evening Standard
Closing date
7 Nov 2021
Reports to: Audience Editor

About us:

The Evening Standard is an iconic London brand, recognised as setting the agenda in politics and business, as well as being first with lifestyle content, major news and sports stories.

We are UK's largest quality daily and online newspaper, with one of the fastest growing audiences in the UK. We provide brands and marketers with an unparalleled gateway to London's high-value audiences through digital, print, social and events. ES Magazine, Homes and Property and ecommerce platform ES Best are all market leading in their fields, and add to the compelling Evening Standard portfolio.

We are proud of our history and firmly set on a future that is focused on growing audiences and revenue with a digital first entrepreneurial approach.

The Audience team

SEO / Social Editors are part of the audience team, reporting into the Audience Editor. They will work with editors and journalists across the newsroom to identify and optimise stories, increase traffic and build a loyal audience via search and our social media platforms.

About you:

We are looking for talented individuals with a good knowledge of how SEO and Social Media works who will thrive in a busy and exciting digital first newsroom. Working closely with journalists across key channels (including News, Sport, Features and Business), you will ensure we are identifying trending on-brand stories for loyal and new readers and deliver them so they reach maximum traffic potential across multiple platforms.

Job purpose:

SEO / Social Editors will be responsible for helping to identify on-brand trending stories and working with journalists across the newsroom to ensure all content is optimised for search and social media to ensure it meets maximum traffic potential. We are looking for individuals with a passion for current affairs and a creative energy that will make our content stand out from other publishers on search and social media platforms.

Key responsibilities:
  • Work as part of the editorial team to ensure all staff are following social and SEO best practices
  • Provide training on social to reporters when needed
  • Maximising reach and engagement for content across our key verticals / channels
  • Monitor news and trends across social networks and search engines
  • Keep abreast of developments in the field and advise on potential gains and pitfalls
  • Work on content daily to ensure maximum audience reach and engagement

Skills and experience:
  • Experience working in a digital or newsroom environment
  • Experience using SEO and Social Media tools to identify trending topics
  • Experience posting on social media platforms such as Twitter, Facebook and Instagram
  • An understanding of TikTok and how-to create social videos
  • Should be confident to work independently
  • A solid understanding of media law
  • Ability to write engaging headlines and sells
  • Ability to identify trends that would make for good potential stories
  • Understand the ES brand, tone and audience
  • Thinking creatively and pitching ideas on how to make the most of each story on each platform
  • Video editing experience is a plus

Expected behaviours:
  1. Continuous Improvement - Works in a smart, flexible and focused way, is open to change and suggests ideas for improvements to the way things are done.
  2. Collaboration - Builds and maintains positive and supportive working relationships with colleagues. Helps to create an inclusive and professional work environment.
  3. Building Capability - Keeps own knowledge and skill set current and evolving and looks for ways to continue learning to support the achievement of business objectives.
  4. Quality Service - Delivers high quality and efficient service and takes account of the diverse customer needs and requirements when looking at ways to improve service quality.
  5. Responsive Delivery - Works to agreed business goals and objectives and deals with challenges in a constructive and responsive way. Takes personal responsibility for quality of outputs.

To apply, please send an up to date CV along with a full covering letter with salary expectations.

Due to the high volume of applications we will only be contacting candidates who have been shortlisted and progressed through to the next stage.

Location: You will be based at our Head office in Kensington, London, W8

Hours: Your hours will be 40 hours per week working Tuesday to Saturday.

ESI Media is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

All of our employees are entitled to benefits including great pension, private healthcare and life insurance schemes. We also offer cycle to work and season ticket loan initiatives to make our employees' journeys to work easier. We want our employees to enjoy working for us and we invest in training and development to support and develop rewarding careers.

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