Marketing and Communications Executive

Hawk Conservancy Trust
Closing date
8 Nov 2021

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Marketing & PR
Contract Type
Marketing and Communications Executive Overview:We are looking for someone to fill a varied and exciting role at the award-winning Hawk Conservancy Trust. This role will work to create a varied and innovative programme of marketing activities to excite, engage and inspire our audience. Marketing is at the heart of the Trust and is integral to the Trust's customer focused ethos.About the Hawk Conservancy Trust:The Hawk Conservancy Trust is a conservation charity and award-winning visitor centre with a mission to conserve birds of prey. Set in 22 acres of woodland and wildflower meadow, the Trust is a centre of excellence for learning about raptors, habitats, ecology and conservation, and having a fun-filled day! There are over 130 birds of prey on view, from owls to eagles! Many of these birds are involved in the spectacular daily flying demonstrations, whilst others are part of important breeding projects.Working hours:Full time 9am - 5.30pm (occasional evening and weekend work required)Reports To:Marketing and Communications ManagerMain purpose and scope of the job:This role is full of variety and will provide a fantastic level of creative marketing. Developing a range of marketing campaigns including social media and digital campaigns, you'll gain experience with planning, research, analytics, advertising, exhibitions and the production of marketing materials. This role is for a brand champion who will work to ensure that all marketing communication is relevant, accurate, up-to-date, and adheres to the brand guidelines, professionally representing the Trust as a leader in bird of prey conservation and as an award winning visitor centre. The role will inspire our audience to visit and increase support for and awareness of the conservation work undertaken by the Trust.Key responsibilities:Taking the lead on social media; content creation and planningWorking with the Trust's designer to develop adverts and promotional materialLeading the promotion and set up of events' marketingEnsuring the communications are kept up to date including on-site and on the websiteCreating marketing materials such as leaflets and posters including writing copy and selecting imagesCoordinating creation of e-newsletters and members' newslettersManaging the photographic competition and photo libraryMarketing performance analysis and reportingWorking with volunteers to support the work of the Marketing Team.Attending and representing the Trust at external exhibitions and events.Person specification:This role would suit someone who is highly organised; able to be logical, analytical and structured, yet creative and imaginative; and able to write effectively for diverse audiences.Customer-focus and an ingrained understanding of the importance of outstanding customer service and exceeding customer expectations is paramount across the whole of the Trust. Being a crucial part of that team is a key requirement of this role, as well as having high standards and resilience to cope with multiple deadlines and competing pressures.Experience with social media management, including Facebook, Twitter, Instagram and YouTube is vital. Other computer skills central to this role include e-newsletter creation, photo and video editing, and CRM use. Familiarity with CMS systems, graphics design, SEO and analytics will be beneficial.We hope that if you are not already enthusiastic and passionate about wildlife and birds of prey that you soon will be.Subject to references and DBS check.

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