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Marketing Executive

Hays Specialist Recruitment
Closing date
1 Nov 2021

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Marketing & PR
Salary Band
Annual, £30,000 - £39,999
Contract Type
Full Time
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An exciting growing public sector organisation is looking for a Content Marketing Executive to join their busy growing team. The role encompasses website and marketing copywriting, SEO and UX, educational content production and managing marketing campaigns. You will be working on the communication of a wide range of information, campaigns, and projects. The role is ideal for someone who loves producing and maintaining both educational and marketing content. You will be a skilled writer who is able to communicate technical knowledge in easy-to-understand language. You will also be passionate about how readers interact with our content, with user experience and accessibility at the forefront of everything you do. Main DutiesAssist in management of content/publishing programme and external contractsDaily editorial administration of core websiteOptimise all content for SEO using style guideApply Style Guide to all contentWrite daily news, compiling and distributing daily e-newsletterWriting for the family of websitesAssist in production of webinars and podcasts, and follow-up communicationAssist in editing learning materials, developing knowledge of trade processes by attending training courses as directedProduce and maintain educational content across multiple mediums - including e-learning modules, PowerPoint presentations and online guidesSub-editing and proof-reading of expert copy for readability and SEOAssist with the production of marketing materials and literature, such as web content, emails, brochures and press releasesAssist with the collation of information for promotional literatureWrite and proofread marketing and website copyEvaluate marketing campaigns using tracking and analytical software and assess the resultsWork collaboratively with all areas of the business to ensure that the business maximises opportunities across the full range of its products and services The successful candidate will be able to demonstrate the below: -Two to three years in a marketing role -where you are responsible for creating and writing engaging content on multi channels to a wide range of audiencesRelevant degree and personal publishing experienceStrong digital skillsAppreciation of - and ideally experience in - a learning and education environment or the wider public sectorExperienced in producing content for clients - internal and externalGood, clear, engaging writing styleAble to communicate technical subject matter in clear accessible EnglishAttention to detail including grammar and factual accuracyExperience with uploading to a CMS and other digital publishing platformsSome knowledge of HTMLExperience running marketing campaigns across a range of different channels - primarily email, social media (organic & paid), PPCExperience of Google Analytics tracking to monitor performanceMicrosoft Office suite skills, especially PowerPoint and Excel skillsAdobe Photoshop skillsIf this role is of interest please do apply ASAP with a word version of your CV highlighting all your relevant experience or please do get in touch to discuss the role in more detailHays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at
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