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Senior Digital Engagement Officer

Eden Brown
Closing date
17 Oct 2021

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Salary Band
Annual, £30,000 - £39,999
Contract Type
Full Time
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Eden Brown is pleased to be partnering with this superb charity in London on their Senior Digital Engagement Officer vacancy. This is an office based role with flexibility to work remotely. The Senior Digital Engagement Officer will plan and implement paid advertising across multiple channels. You will improve acquisition, conversion, retention, and performance across digital channels to engage and develop audiences, ensuring organisation objectives are met and positively impacting the charity's beneficiaries. KEY RESPONSIBILITIES Manage and own paid advertising across digital channels and make key decisions about how to optimise them to maximise performance.Conduct audience research to ensure digital advertising is audience focused and the needs of our digital users are understood.Develop solid and collaborative relationships across the organisation, with key external stakeholders and partners to develop a successful programme of digital campaign activity for our key audiences.Assist in development of content and assets across key digital channels such as paid social, email and website content.Manage budgets for all digital advertising activity.Regularly perform detailed analysis across all digital campaign activity demonstrating the impact, take away learnings and make recommendations for improvement.Manage the relationship with relevant external agencies. To carry out this role successfully you will have a track record of identifying the best use of digital platforms for paid social, paid search and display advertisements to increase awareness and engagement, which drives the best engagement and response amongst different target audiences. You will have significant experience planning and executing paid digital paid campaigns (search, social and display) and assessing keywords and ad groups to optimise performance. You will be comfortable creating engaging content for a range of specific audiences. The Senior Digital Engagement Officer will thrive in a strong collaborative and communicative way of working and you will support a small but high performing communications team and bring a systematic approach to their work.Eden Brown is committed to equality in the workplace and is an equal opportunity employer.
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