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Comms and Marketing Manager

Closing date
30 Sep 2021

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Marketing & PR
Salary Band
Annual, £25,000 - £29,999
Contract Type
Full Time
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Comms and Marketing ManagerAt GoodGym you get to do work that really matters, we are a positive solution to some of the UK's biggest social issues. GoodGym members combine their exercise with doing important tasks for older people and community organisations. We have won multiple awards and are supported by the London Marathon, National Lottery and leading running brand Saucony. GoodGym aims to be one of the largest fitness communities in the UK, we want to make doing good by getting fit a mainstream movement. You'll be joining an organisation that makes a positive difference every day. We're an inclusive team, we aim to make sure everybody can be themselves at work.Position overview GoodGym is looking for a talented and driven Marketing and Communications Manager to drive our expansion across the UK. You will be joining our growing team to build a nationally recognised brand. In doing so, you will help achieve our mission of getting the UK more active and reducing isolation and loneliness amongst older people at the same time.Using your communications expertise, digital marketing knowledge you will devise and execute a strategy to fulfil our mission of helping GoodGym grow to national prominence. This is an opportunity for an ambitious marketeer who wants to make a significant impact to grow an innovative fitness project into a national brand. You will develop and execute plans to engage tens of thousands of new members in GoodGym each year. You will manage a marketing budget and continue to extend and enhance our grassroots referrals.Main responsibilitiesNational awareness and PR.GoodGym has had extensive coverage on BBC radio, BBC television, ITV, the Financial Times, Wired, the Guardian and many other leading mainstream media channels. You will extend and continue this level of coverage, managing our publicity and PR to increase awareness of our work across the UK.Local campaigns and targetting GoodGym is currently in 58 cities across the UK. In the future we hope to expand this. You will build a media kit that means each city can produce locally targeted media to help with member recruitment and new partners.Comms channels management We have several scheduled communication channels with GoodGym members. You will lead the organisation of these. Part of this will be our own stories page on the website. You will be helping the community write their stories.Member recruitment You will be responsible for increasing membership by promoting awareness of GoodGym as an easy, convenient and rewarding way of volunteering and getting fit.Social media and social media advertising We currently use Twitter, Facebook and Instagram; you will be responsible for managing and producing content for these channels and targeting them appropriately to areas that need more participants.Brand partnerships You will work closely with the business development team to make sure we are utilising our brand partners when it comes to marketing.Budgets and strategy You will lead the marketing strategy and control the marketing budget to optimise our CPA.Person SpecificationA marketing or communications role in a previous organisationAbility to create and execute targeted campaignsA track record of growing audiences and increasing signupsData-driven,analytical approach to marketingExperience of managing PR opportunitiesExperience managing social media accountsExcellent writing skillsAbility to spot great stories and turn them into content quicklyAbility to make connections and collaborateSelf-motivated, driven, high energy and engagingWhy join us? Friendly and positive culture A growing team with real purpose Flexible working hours and locationRegular talks from leading sector experts25 days holiday + bank holidays£200 development budgetOptional working groups on issues such as diversity and the environmentLots of team socials across the yearWe are looking for the best people to help us provide support to millions of people affected by loneliness in the UK. We want our team to reflect the diversity of the communities we serve, offering equal opportunities to everyone, regardless of race, sex, gender identity, disability, age, nationality, religious or philosophical belief, age, sexual orientation, educational attainment, family status, trade union activity or any other factor. We see diversity as strength and want everyone to be able to be their whole selves at work.We have a code of conduct in place, and are committed to creating a culture where everyone feels safe and respected.
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