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Social Media Officer

Action for Children
Closing date
30 Sep 2021

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Marketing & PR
Contract Type
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The Role Action for Children is looking for an experienced Social MediaOfficer to oversee output on our channels and help develop a forward-thinking social media strategy for the organisation. We're looking for someone with creative flair and an analytical mind who will thrive in a fast-paced and collaborative environment. You will help engage and inspire new, existing and potential supporters across all our social media channels. You'll co-ordinate our content calendar, creating and curating inspiring and shareable content that resonates with our target audiences and helps Action for Children grow its influence and income. You'll also have an important role to play in making sure our social media is an impactful as it can be: Reporting on performance against our KPIs, making recommendations that help us learn and improve, and helping evidence how impactful social media grows our brand and income. This role will enable our social media followers and their friends to raise their awareness and understanding of the work that Action for Children does. You'll also support teams across Action for Children, including our front-line workers, to better tell their stories of impact. It will also play an important role in raising awareness of the key issues relating to vulnerable children, young people and their families in the UK. If you're a passionate, quick-thinking, confident communicator with experience in social media we would love to hear from you! You will make a difference by: - Consultingwith teams to develop content and campaigns with clear aims, good user journeys and KPIs. - Advising and assisting teams, continually applying learnings from analysis to ensure that all social content is designed to be shareable, to help increase reach, engagement, income. - Managing the content calendar for Action for Children's corporate social media channels, updating guidelines, creating engaging and shareable content for social media that meets our business goals and inspires our supporters. - Acting as brand and content guardian. Ensure engagement by testing content with target audiences. Create and commission imagery, GIFs, short videos. - Beingresponsible for social media community management, ensuring timely, engaging and brand-appropriate responses to queries and comments. - Championing social media for all Action for Children staff and act as the channel coordinator for our corporate channels and create engaging and shareable content. - Beingresponsible for buzz monitoring, social listening, flagging trends and reputational issues, so that Action for Children can be quick to respond appropriately, increasing its influence and engagement with our work. - Measuring the success of the channels by setting up and implementing tracking on posts and campaigns, monitoring progress throughout the activity and measuring success. What are we looking for from you?- A bachelor's degree or equivalent alternative experience. - Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube and other social mediachannels. - Experience developing and implementing social media strategies. - Experience setting KPIs, measuring and reporting back on results. - Experience of storytelling, engaging social content (written and visual) and campaign planning. - Experience of A/B testing and analytics (website and social). - Able to confidently deliver training. - Multimedia content production skills, such as video, audio and/or graphic design desirable. - Previous experience of Social media advertising. - Excellent verbal and written communication skills, proofreading and attention to detail. We will be interviewing as we go and may stop taking applications early than advertised if we find the right person. So, please try to get your application in early. The way we work We work to make sure every child and young person has the love, support and opportunity they need to reach their potential. If you share the same vision, we want you to join our team.Learn more about ourbehaviours and values to understand more about the way we workon our Action for Children website. For safe and happy childhoods At Action for Children, we protect and support children and young people, providing practical and emotional care and support, ensuring their voices are heard, and campaigning to bring lasting improvements to their lives. Last year, we helped more than600,000children and families across the UK. We arecommittedto safer recruitment practices to protect our service users; therefore, all applicants are expected tohave anunderstandingofandcommitmenttosafeguardingbest-practice. Action for Children is passionate about promotingequality, celebratingdiversityand workinginclusively. We value and welcome applications from anyone with the skills and experience for the role. People with disabilities, and those from Black, Asian andMinorityEthnic communities are currently under-represented in our teams. We're working to change this and we particularly welcome applicants from these groups. DocumentsSocial Media Officer - new template.pdf (383.96 KB)
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