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Digital Marketing Manager

Employer
REFY Beauty
Location
UK
Salary
Competitive
Closing date
4 Oct 2021

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Sector
Technology & New Media
Contract Type
Permanent
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The ideal candidate will expand the brand presence of both REFY and SHRINE online, increasing conversions on site and driving repeat customers through our retention programmes.

You will work with the Head of Marketing to create and implement the digital marketing strategy with a focus on all online channels to drive more new customers for two businesses.

Responsibilities

- Management and setup of all digital media across all channels including:
  • Paid social campaign management, working with our paid social assistant across Facebook, Instagram, YouTube, TikTok and Pinterest
  • Working with external agencies for Google Paid Search and Shopping
  • Other PPC management includes, Walmart Ads and Amazon Ads

- Planning and execution of CRM campaigns, both automation and campaign (knowledge of Klaviyo preferable)

- Ongoing Shopify website optimisations, working with external web developer to design and develop new features to improve UX on site

- Experience in internationalisation of a brand preferred, ideally with knowledge of working with websites on multiple sub-domains

- Understanding of SEO and the impact this has on inbound traffic, optimising product and collection pages to drive the most engagement

- Understanding full web journey and how we can optimise this to drive the most conversions

- Understanding of a customers checkout experience and how to optimise

- Understanding of payment gateways and providing seamless checkout process

- Adding new features to the site to drive Conversion Rate and retention e.g. Reviews, Loyalty Programmes

- Weekly reporting on campaign and website performance

Qualifications & Desirable Experience
  • 4+ years of digital marketing experience
  • eComm - preferably Shopify
  • CRM - preferably Klaviyo
  • Google Ads
  • Google Analytics
  • Google Merchant Centre
  • Google Search Console
  • Google My Business
  • Facebook Ads Manager
  • TikTok Ads Manager
  • Pinterest Ads
  • Basic understanding (HTML, CSS & Liquid)
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