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Senior Account Executive

Employer
AKA UK
Location
UK
Salary
Competitive
Closing date
4 Oct 2021

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Sector
Marketing & PR
Contract Type
Permanent
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AKA is one of the world's most successful entertainment marketing agencies with offices in three continents across the world. We are a full-service advertising and marketing agency for theatre, live entertainment, film, music, museums, galleries, events and attractions, working with some of the country's leading organisations.Position Objectives
  • Contribute to excellent client relationships across a portfolio of accounts
  • Ensure efficient and accurate campaign delivery
  • Undertake administrative duties to support the management and delivery of campaigns and reporting.
  • Manage client billings
DeliverablesContribute to excellent client relationships across a portfolio of accounts
  • Maintain a detailed understanding of each client's proposition, business goals and challenges, their competitors, the environment in which they operate and their audiences
  • Establish and develop excellent relationships with clients
  • Assist in driving the wider AKA team to deliver outstanding client service by anticipating, recognising and meeting client needs and provide the best value for money in terms of cost/advice
  • Promote positive communication between client and agency by organising and hosting regular meetings, status catch ups, shared documents, and workflow management tools as required on each account
  • Be able to lead meetings if required and confidently present campaigns, proposals and reports to clients
  • Deputise for Account Manager as required
  • Develops and maintains an excellent rapport with clients through all forms of communication
  • Develop a profile and maintain excellent relationships with other industry professionals, such as ticket agents, media owners and venue owners
  • Acts as an ambassador for AKA within the industry by building relationships with key contacts and suppliers and by attending trade and press nights and events when required
Ensure efficient and accurate campaign delivery
  • Work with the wider AKA team to ensure the correct delivery of campaigns, supporting the Account Manager and Director on your accounts where relevant
  • Supports the content team to create marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation of schedules
  • Ensures brand consistency in marketing and social media messages by working with various department members
  • Ensure all elements of the campaign are accurate at all times and shared with the client as necessary
  • Ensure clients are aware of booking deadlines and obtain confirmation to book or release proposed activity according to those deadlines
  • Facilitate the timely supply of artwork and proofs between client and AKA team as necessary
  • Brief in and manage artwork creation and delivery via AKA Creative Services if required
  • Manage tagging processes to ensure all campaigns are correctly tracked, and ensure reports / dashboards etc are correctly set up before campaigns start
  • Develops and maintains excellent relations with internal agency departments.
Undertake administrative duties to support the management and delivery of campaigns and reportingSupport the Account Team in the control of jobs through the agency on a day to day basis which includes the following
  • Creating the necessary documents including artwork schedules, creative briefs, ticket offer documentation, campaign response, sales reports, PCAs, agendas, studio and digital job sheets
  • Attending meetings and generating agendas, meeting notes and status reports. Highlights required action points to the relevant people in order to ensure adherence to timelines
  • Creates briefs with the Account Team and traffics artwork through the studio and with the client within agreed deadlines
  • Researches, negotiates and gets client sign off on costs
  • Where required, actively contributes to meetings attended, both internally and externally, with support from the Account Manager where necessary
  • Produces campaign results analysis as required
  • Establishes a sound understanding for Box Office, Sales, research and digital reporting for both internal and client presentation
  • Continue to develop knowledge of new advertising opportunities and digital formats
  • Undertakes research projects where required
  • Use in-house agency software (training provided)
  • Builds and maintains a thorough record of all work in the show folder on the internal server system, including all artwork, scans and reports
  • Takes the initiative and contributes ideas on an on-going basis
  • Supports the day to day delivery of client service by
  • Ensuring their tasks are completed within allocated timescales
  • Taking responsibility for ensuring that there is a continuity of work and that it is of a high standard before obtaining client sign off in writing
  • Having an understanding of clients, competitors and the general marketplace.
  • Producing regular status and contact reports within required timelines
  • Has responsibility for the sourcing and delivery of client industry gifts
Manage client billings
  • Ability to create an initial campaign budget
  • Good understanding of budget management and can sign off draft invoices in the absence of the Account Manager or assumes full responsibility for managing a campaign budget
  • Obtains quotations, POs and invoices for approval, before being issued to the client
  • Controls purchase orders and monitors costs on individual campaigns
  • Supports Account Manager/Finance Department in the management of the budget
  • Has a knowledge and understanding of agreed client campaign credit limits and will help the Account Team in sticking to these
RequirementsSkills/experience Transferable skills from previous jobs and/or education.

Technology Knowledge of and proficiency in MS Word, Excel, PowerPoint, Outlook, Google Analytics and confident in the adoption of new software and reporting systems.
  • 2 years of experience working in a similar role with transferable skills.
  • Experience of working in an advertising, media or marketing agency and or marketing department.
  • An understanding of the industry and a passion for theatre, museums, galleries or live entertainment
  • Familiarity with key advertising formats and associated terminology including Social & Content Marketing platforms (google, social media, and native advertising), Digital Display, and traditional channels such as newsprint and Out of Home
  • Strong administration skills with the ability to prioritise and organise workload in a fast-moving environment with reliable follow through
  • An excellent all-round communicator with highly developed interpersonal and organizational skills.
  • Ability to work independently, take responsibility and show initiative
  • The ability to solve problems, make decisions and resolve issues quickly and effectively
  • A 'can do' attitude, willing to go the extra mile with confidence and a professional outlook
  • Work well under pressure
  • Experience of working in a team
Benefits
  • Fully flexible working
  • 25 days annual holidays + bank holidays (rising to 31)
  • Lifeworks EAP scheme
  • Free Theatre tickets
  • Travel loan season ticket
  • Enhanced Parental leave
  • Death in service Life insurance
  • Ride to work scheme
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