Job Title: Digital Analytics manager
Are you a data driven Digital Analytics Specialist looking for a new opportunity?
My client are looking for a Digital Analytics lead to join a dynamic and performance led Digital Marketing Department. As Digital Analytics lead you will be working from home for now, with a blend of office and home being required mid to long term.
You will effectively manage and report on our digital analytics. Our Digital Analytics lead will be responsible for setting up, reporting and analysing Key Performance Indicators for activities and providing actionable insights and intervention plans to improve ROI. You will be data-driven, using historical effectiveness metrics and Business Cases to help justify campaigns for the business.
What the Role is
Digital Analytics, Attribution, Tracking and Data Cleanliness Management across various analytics and digital channels
Audit and improve google analytics set ups
Deliver in-depth analysis and insight, making recommendations to clients for future actions and strategy
Digital Tool Management , including Google Optimise, Google Analytics, Ahrefs, Hotjar, Google My Business
Effectively engage with digital agencies and technology vendors or platforms
Work with the Paid Search team on identifying Total Search opportunities and supporting on data, tracking and reporting across biddable channels
Understand the internal lead flow process, systems and impact on reporting
Ensure AHI is working within all legal, compliance and GDPR boundaries
Previous experience working in a Web / Digital / Marketing Analytics role or relevant qualifications
A Researcher, who can carry out and contribute with deep channel experience in Digital Analytics
Intermediate to advanced knowledge of Google Analytics and Google Tag Manager
An Analyst, analytical and comfortable with manipulating and interpreting digital data sets
Ability to work in a fast-paced environment and on multiple projects at once
Excellent communication skills
Technique Recruitment Solutions are a specialist engineering recruitment company based in Norwich