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SEO Manager

Employer
Kidadl
Location
UK
Salary
Competitive
Closing date
24 Sep 2021

View more

Sector
Marketing & PR
Contract Type
Permanent
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Kidadl.com, the home of family edutainment, is looking for an experienced, growth focused, SEO Manager. To succeed in this role, you'll need a passion for helping inspire families with the most engaging, entertaining and educational content and an understanding of how to get stellar results from SEO and Content Marketing. If you're energetic, savvy and passionate about being part of the global growth of a leading family edu tainment platform, then we want to work with you!

Essential requirements:
  • You understand what makes great SEO and content marketing and how target and to produce content for different audiences in multiple countries
  • You have managed a team of Junior SEOs
  • You have at least 3 years' experience in SEO Content Management
  • You know your way around Ahrefs, SEMrush and CMS tools
  • You have strong experience conducting keyword research and analysis for enterprise level websites covering a broad range of topics and categories
  • You're able to develop internal & external processes to help manage SEO site hygiene elements such as internal link development & anchor text optimisation, broken internal (and external) links, page meta data and image optimisation for SEO
  • You've got experience using Google Analytics/360, Search Console and Google Trends to analyse content performance, issues and trends
  • General onsite and offsite SEO best practice is clear to you as well as core HTML structural practices, website structure and international SEO setup and handling
  • You're able to have productive conversations with editorial, content, UX and development teams to ensure page level optimisations are aligned with SEO best practice
  • Experienced at UAT and signing off designs UX/UI and dev, you're able to ensure all development is SEO optimised
  • You are super familiar with building test-and-learn strategies to grow traffic from SEO and other organic channels such as social media to help inform a broader approach to organic growth

Traits we're looking for:
  • Leadership skills where you can confidently lead, manage and develop a team of Junior SEOs
  • Detail-oriented, with a knack for noticing discrepancies and where possible, improvements in business efficiencies
  • High quality standards, balanced with the ability not to let "perfect" get in the way of "good"
  • Time management - you're super able to manage your time and prioritise business matters
  • Collaborative communication - you can give constructive feedback to your colleagues and are equally open to receiving feedback
  • Proactivity - you're a self-starter who doesn't wait for others to tell you what to do, you just get stuck in
  • Dedication - You're happy to do what it takes to serve our global family audience with best in class content
  • Growth - You have a growth mindset and excited about being a key part of our global scale-up growth journey

Responsibilities:
  • Managing Junior SEO team day to day and recruiting and training new team members
  • Reviewing and signing off Content Briefs created by team and training and managing Content Brief Coordinators to do so, and to answer queries from Brief and Content Writers
  • Working closely with the keyword research team to identify keyword opportunities based on our content roadmap, and ensuring we meet business targets for monthly keyword opportunities
  • Ensuring that the site health score is always 90%+ when measured on ahrefs.
  • Reviewing new development work, ensuring that any releases are sound from a technical SEO basis
  • Working closely with the technical and development teams to resolve issues relating to broken links, redirects, alt text optimisation, image optimisation and other tasks needed to improve overall site health
  • Collaborating with SEO Lead to formulate SEO roadmaps and strategy
  • Conducting regular website content audits to ensure these follow SEO best practice
  • Weekly analysis and reporting on the performance of content suggesting tactics and initiatives to address changes in performance
  • Reporting on the use and performance of SEO tools and deliver day to day optimisation

Benefits
  • A passionate and dynamic working environment - working at the forefront of a scale-up journey as the business goes global
  • Working at the cutting edge of SEO for a business focused on organic growth
  • Competitive package and ongoing recognition for results
  • Ability to work from home (with option to come into offices in London Soho for catch up days)
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