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Senior Marketing Manager

Closing date
28 Sep 2021

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Marketing & PR
Contract Type
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Our client, a technology company focused on helping their corporate clients achieve CO2 mitigation and removal via their SaaS platform are looking for an experienced Marketing Manager with a background in the energy sector. Their applications and platform enable their clients to plan, procure and manage their Net-zero targets with minimal price impact, with transparency and minimal risk.

As a Marketing Manager you would lead the planning for all marketing activity on Campaigns and help develop the Marketing & Sales strategies for the company in line with the company objectives.

Duties include:
  • Managing all marketing activities, events and campaigns for the company
  • Design an integrated and aligned marketing strategy with Product and Sales
  • Awareness campaigns (brand, product)
  • Hands on approach with omnichannel experience across multiple channels
  • Maintain and update Website content (copy, media, structure in relation to Products and Sales)
  • Experience in marketing B2B technology products or services.
  • Campaign activities from content creation to delivery across multiple digital channels including our email marketing tools
  • Create social media content in line with a social media strategy with a focus on brand awareness and lead generation with Renewables
  • Creating new marketing collateral eg: product sheets, fact sheets, infographics, etc, for sales teams as and when required
  • Formulating and managing Company marketing budget
  • Developing the marketing strategy for the company in line with the company objectives
  • Experience in managing time and multiple priorities to execute high quality deliverables.
  • Creation and publication of all marketing material in line with integrated marketing plans and metrics framework
  • Managing and implementing promotional campaigns
  • Designing social media strategies
  • Generate leads with full life cycle to increase from top of funnel to fast track to bottom
  • Manage and improve lead generation campaigns, measuring results with sales
  • Understand Solutions and design, build and run Solution awareness campaigns
  • Copywriting across Sales, Marketing, Advertising and Product
  • Working independently/self-governing delivery
  • You will be responsible for ensuring the demarcation of marketing responsibilities and dependencies are identified at the outset and planned from both quarterly and annual timelines
  • Research and analysis of market requirements in relation to Product and Sales
  • Overall responsibility for brand management and corporate identity.
  • Analysing potential strategic partner relationships for company
  • Conduct research with existing clients

Requirements of the role:
  • Bachelor's degree in marketing or other
  • 6 - 10 years' experience
  • Digital marketing
  • Design skills
  • Omnichannel experience
  • Social media experience
  • Creative and innovative approach to project
  • Knowledge & Experience of Renewable Energy Market
  • Working on sales strategies and ways to promote product
  • Strong oral and written communication skills
  • Proven experience in writing engaging copy for marketing purposes (website, product copy, social media, etc.)
  • A quick learner on new products and sales approaches
  • Strong analytical and project management skills
  • Confident and dynamic personality
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