Did you know that the built environment is responsible for 39% of all carbon emissions globally? That's where The Chartered Institution of Building Services Engineers (CIBSE) makes a difference. We provide our growing global membership of engineers with the world-class knowledge resources and expert support they need to make the built environment perform for individuals, communities and the planet.
We are looking for an experienced, energetic, enthusiastic Membership Marketing Manager to attract and retain members and engage members in the charity's work.
The ideal candidate will be creative, proactive and passionate about delivering impactful marketing campaigns, delivering excellent results that meet or exceed targets.
You will develop and implement campaigns that position CIBSE and Institution membership as vital for those entering and working in the building services industry and associated industries. You will promote CIBSE's ongoing relevancy to existing members by planning and executing an annual communication cycle, engaging members, encouraging volunteering and maximising member retention. You will also drive member engagement and the perceived and received value of membership.
Your specific responsibilities include:
Plan and execute a full mix of marketing and communications to acquire and retain CIBSE members and meet agreed membership targets and KPIs
Develop an annual membership marketing strategy
Plan, develop and implement a yearly cycle of creative marketing campaigns to maximise member recruitment, upgrades and retention.
Ensure an imaginative presence for membership recruitment at key exhibitions and external events
Monitor and evaluate marketing activity, reporting on results and feeding into marketing strategy and development.
Provide creative marketing support to CIBSE Regions, Networks, Special Interest Groups and Societies
Use data and informed targeting to drive value and revenue
Monitor and refine membership retention strategies
Create a wide variety of communications, including material for the website, blogs, social channels, press, email, which support and feed into the membership marketing strategy.
These duties and responsibilities are indicative and not exhaustive but give a realistic overview of the role and requirements.
The ideal candidate has...
Professional marketing qualification (CIM) or equivalent experience
Minimum two years experience in membership marketing management
Ability to create and execute a membership marketing strategy
Experience in managing membership marketing retention and acquisition campaigns
Excellent copywriting and proofreading skills and attention to detail
Experience working with internal and external designers, stakeholders and partners
Ability to create relationships with our audiences and communities
Excellent project, campaign and time management skills
Ability to work to tight deadlines and targets
Creative thinker and contributor
Ability to use databases and analytics to refine and target audiences, channels and messages
Strong initiative and ability to self-motivate
Good working knowledge of CMS
Good working knowledge of email marketing platforms
Experience with paid and organic social media campaigns (e.g. Twitter, LinkedIn & Facebook, Instagram)
Experience in using audience analytics and audience research to drive strategy and tactics.
Influencing and presenting skills.
Working knowledge of InDesign, Photoshop and HTML
Pardot email marketing platform
Experience running successful SMS campaigns