The Web Insight Analyst will be responsible for areas of web analytics and help drive organic traffic through on-page search engine optimisation. The role will appeal to you if you are a sharp, detail-orientated person with a passion for all things web. The Role
- Extract data from multiple sources (CMS, GA, Optimizely, SAP, GSC, Semrush etc.)
- Transform raw data into actionable business insights and dashboards.
- Deliver daily and weekly performance updates as well as working on adhoc data.
- Work with the Web Analytics Manager to make SEO changes to improve Organic traffic in all key regions.
- Research SEO keywords to use throughout the New Era website.
- Edit website content, meta data, alt tags, and update internal links for maximum search engine rankings.
- Work closely with third party development agency to fix any technical SEO errors.
- Evaluate the performance of acquisitions, Organic, Paid, Affiliate and others.
- Measure and develop web-based SEO reporting dashboards, using Data Studio.
- Support the web team and or marketing team with CMS updates as required.
- Assist with monthly user acceptance testing and new website releases.
- Maintain website search results to provide the correct product results across key regions.
- Understand business needs and objectives.
Keep up to date with industry news and trends.Knowledge & Experience
- An interest in data analysis, reporting and SEO; experience is required.
- Up to date with the latest trends and best practices in SEO.
- French or German language skills; an advantage but not essential.
- Familiar with CMS (Optimizely), Google Analytics, Google Sheets, Google Data Studio, Screaming Frog, SEMRush and intermediate to advanced Excel skills.
Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer.
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