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Associate Director - Qualitative

Closing date
15 Sep 2021

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Marketing & PR
Contract Type
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Company DescriptionThe CompanyYouGov is an international research and data analytics group.

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them.

We have the best data and the best tools. We continuously challenge conventional approaches to research, and we disrupt our industry to ensure that our clients always get the best solutions.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We trust each other and bring these values into everything that we do.

Each day, our highly engaged proprietary global panel of over 11 million people provides us with thousands of data points on consumer opinions, attitudes and behaviour. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world's largest research networks.

Job DescriptionWhat will I be doing day to day?
  • Be a subject expert and a go to internal and external resource for advice, guidance and knowledge on Qualitative methodology.
  • Needs to have a strong background in commercial research, in at least 2 of the following sectors (ideally all three): in digital, media and telecoms (DMT), financial services and consumer / retail.
  • Work closely with internal commercial teams and quantitative sector units
  • Advise clients on appropriate research methods based upon detailed understanding of methods and analytics
  • Act as the project director for a variety of qualitative research projects, with a particular focus on commercial sectors.
  • Accountable for meeting your own commercial targets, and working with the senior team to develop client accounts / key sectors.
  • Provide detailed insight from research and tying this into quantitative results, where applicable
  • Write proposals and develop new business opportunities, establish meaningful relationships with your existing client base
  • Deliver qualitative solutions to clients from across our YouGov product and service portfolio
  • Line manage, motivate and coach junior members of staff
  • Ensure client satisfaction and represent YouGov in a professional and ethical manner at all times
  • Ensure accuracy and consistency of all Qualitative research projects
  • Provide clients with proposals/quotes and ensure these are costed accurately; liaise with international hubs and trusted partners to source quotes for international qualitative research
  • Support the Director of Qualitative Research with the design and implementation of new qualitative research techniques and approaches to ensure the departmental goals are met
  • Ensure sales and marketing campaigns are executed to a high standard to achieve the department's revenue and profitability goals
  • Present our data at conferences, custom team meetings and client debriefs both in person, and via online communication and through written reports

What do I need to bring with me?
  • Ability to deliver results, meet deadlines and manage time effectively
  • A minimum of 7 years' work related experience, with commercial experience
  • Highly experienced in the market research/social research industry
  • Excellent track record of hitting personal and team targets
  • Ability to find creative and innovative solutions for complex and varied problems
  • Strong initiative, negotiation and influencing skills
  • Excellent client focus and handling skills
  • Being self-motivating and confident
  • Entrepreneurial spirit and self-starter mentality
  • Ability to find creative and innovative solutions for complex and varied problems
  • Outstanding attention to detail
  • Impartiality and adaptability
  • Excellent written, oral and electronic communication skills
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