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Digital Performance Marketing Executive

Employer
Worcester Bosch
Location
UK
Salary
Competitive
Closing date
15 Sep 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Company DescriptionOriginally founded in 1962, Worcester became part of the Worldwide Bosch Group in 1996 and we are the UK market leader in domestic boilers.

Our current product range includes gas and oil boilers, hot water cylinders, renewable technologies such as heat pumps and solar water heating systems, as well as controls and accessories.

Our commitment to the highest standards of manufacturing over the last 50 years, has led our boilers to receive coveted Which? Best Buy awards for nine years running, and for Worcester to receive a Royal Warrant for supplying our boilers to Her Majesty The Queen's Sandringham Estate.

Our UK headquarters is based in Worcester where all the main functions of the business are located including the manufacturing of gas boilers. We have a further site in Clay Cross Derbyshire where our oil boilers are manufactured.

Job DescriptionThe Digital Performance Marketing Executive role supports all areas of digital marketing acquisition through to sales conversion. Aspects of the role include:

Online acquisition including: SEO, PPC, Affiliate

Customer journey optimisation

Digital campaign implementation

Content management and creation

Use of Google Analytics to track and report progress

This role would be working in a dynamic, fast paced team who are responsible for ensuring our online customer experiences achieve their set goals and deliverables.

The role would be expected to work closely with approved marketing agencies and key internal stakeholders.

The role will work closely with other areas such as Customer loyalty, brand, customer service, Business Digital Organisation, Sales and Product Management.

QualificationsSuitable candidates should ideally have studied Marketing, business related or digital systems subject at degree level and be able to demonstrate experience of working within a marketing team, either agency or client-side, as part of their studies or previous work experience.

Knowledge of Google Analytics, SEO tools such as Moz or SemRush and GoogleAds are essential. Experience of using Content Management Systems - either off the shelf or bespoke as well as Google Tag Manager are desirable.

The person should possess a good problem solving mindset, have a solid understanding of digital customer experience principles and have the ability to present complex data in a simple way. Proactive and calm, the person will also be able to challenge the norm. A creative eye is also required to find solutions to improve online customer journeys.

Additional Information

Deadline for Applications: 24 September 2021
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