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Senior Digital Brand Marketing Executive

Forward Role Recruitment
Closing date
15 Sep 2021

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Marketing & PR
Contract Type
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2 x Senior Digital Brand Marketing Executives

JD Sports - Multi-Channel Retailer

Market Rate Salary & Benefits

Based in the JD Sports HQ in Bury

Forward Role has exclusively partnered with JD Sports and I'm looking to hire two Senior Digital Brand Marketing Executive's to join the Digital Brand Team working on the Partnership Brand Accounts. As a Senior Digital Brand Executive you will support the brand team and ensure execution across each campaign is seamless and representative of the JD Sports for the Partner Brands in each territory. Working collaboratively with the offline brand team to deliver a multichannel experience across retail and online.

As the Senior Digital Brand Executive you will be responsible for:
  • Management of digital campaigns across all JD brand digital channels, this includes working with each team (CRM, International, SEO, Paid Media etc) to build out a strategy for each campaign, maximising brand investment, reporting on key KPIs and ensuring Trade Terms are adhered to.
  • Developing a content strategy in line with Brand and Partner guidelines to ensure all content produced will resonate with the JD consumer across all digital touchpoints.
  • Budget management for digital investment, ensuring that all campaign objectives are aligned with the brands and that the planned activity will deliver these on time and within budget.
  • Strategic planning with key accounts to ensure that we evolve digitally alongside our key suppliers. Working to optimise the JD UX in line with the .com website learnings and 3rd party partners.
  • Working with wider stakeholders to plan and deliver strategic pilots that push the boundaries of what we can do, using digital innovation and all available resource to improve the JD multi-channel proposition.
  • Creative briefing of 3rd party brand shoots and campaigns shot by JD, working with the wider digital teams on outputs and industry leading content.

Here are some of the skills and experience required as the Senior Digital Brand Marketing Executive:
  • Experience in a similar role working on behalf of a brand/ with brands. Having a strong understanding of brand guidelines and the challenges/ opportunities within the digital space.
  • A passion for JD brands and lives and breathes product with a strong understanding of distribution tiers especially within the sportswear market.
  • Understanding of Google Analytics in order to report on campaign performance.
  • Senior stakeholder management.
  • Organisation, the role requires multiple focuses.
  • Budget management and optimisation for large scale campaigns
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