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Digital Marketing Manager

MacGregor Black
Closing date
15 Sep 2021

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Marketing & PR
Contract Type
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Digital Marketing Manager

Do you have Google Analytics experience?

Do you have strong D2C experience?

Do you have a can-do mentality?

MacGregor Black are partnering with a Personal Care and Beauty Company on the search for an Digital Marketing Manager. This is a permanent role based in Berkshire.

Key Responsibilities:
  • Lead eCRM plans, segmentation, analysis, planning, automations/flows etc to deliver customer experience, loyalty and revenue.
  • Lead on SEO to drive organic traffic, and ensure site relevance to shoppers.
  • Key contact, leading the D2C agenda for social media related activity and traffic routes, personally responsible for D2C traffic driving ad spend and activation.
  • Lead digital partnerships where traffic generation is a key objective, for example affiliate programmes, or working with digital ad agencies.
  • PPC management for all sites, to achieve quality traffic levels within budget.
  • Strategically plan, then execute test and learn for new routes to acquisition.
  • Database management and growth
  • Management, planning for, and optimisaton of loyalty strategy - and specifically the loyalty programme - including exclusive offers, communications, benefits etc.
  • Use analytical tools to understand, recommend, execute and report.
  • Be a key contributor to ecommerce results reporting, and communication throughout the business.

What are we looking for?

  • Passion for brand led e-commerce.
  • eCRM experience critical - Klaviyo experience preferred.
  • Shopify experience
  • Obsessive about growing all key e-comm KPIs.
  • EQ - utilising the right style / communication method for the right outcome.
  • Agility (flexibility & adaptability) is essential.
  • Strong team worker.
  • Ability to see beyond the barriers that can prevent an entrepreneurial approach.
  • Shopper/Consumer focussed.
  • Confident, clear, communicative.
  • Strong presentation standards.
  • Ability to manage varied workload
  • Analytical

On offer is a competitive salary + benefits.

Please contact Emily McMahon today for further information
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