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SEO Manager

Employer
Artefact
Location
UK
Salary
Competitive
Closing date
15 Sep 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Reports toSenior Account Manager/ Account Director

Role purpose

You will be responsible for managing the day-to-day client relationship and for the delivery of SEO campaigns for your clients. You will manage a number of clients, partnering with them to drive strategy and account profitability and to grow your business by 20% year on year. You will work with a cross-channel team, delegating work effectively to ensure it is always of the highest possible standard and to ensure client retention and satisfaction.

Main responsibilities

Client management
  • Manage the relationship between the agency and number of clients
  • Work with the Senior Account Manager and Account Director to develop a business growth plan for your clients, ensuring 20% year on year growth and a strategy plan for existing business that meets client needs
  • Ensure delivery against the agreed business growth and strategy plan
  • Maintain client retention and satisfaction, retaining 80% of your clients and maintaining a client satisfaction score of 8/10
  • Run monthly business reviews for each of your clients
  • Project-manage and deliver end-to-end SEO campaign performance
  • Monitor campaign performance, timelines and budgets and report on these regularly to the account director and the client
  • Manage the day-to-day relationship with clients, building and maintaining strong working relationships so that they trust and value your opinions
  • Liaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals)
  • Identify and resolve issues before they arise
  • Give good strategic advice to clients based upon previous experience
  • Manage and work collaboratively with cross channel teams to ensure the best result for your clients
SEO delivery
  • Lead the delivery of on-site and off-site SEO campaigns for key client accounts in order to increase performance and drive success based on agreed KPI's
  • Proactively recommend changes to drive campaign success and ensure these are delivered effectively by your team
  • Lead your team in the delivery of complex web migrations and international SEO strategies
  • Lead initial research to understand Organic opportunity for growth for clients including SERP landscape, competitor and content gap analyses
  • Lead your team in the production of advanced and detailed keyword research to identify the most effective and targeted key phrases for each client's SEO campaign
  • Proactively define best practice methodology and ensure it is applied to all campaigns
  • Lead in the creation of content calendars based on brand knowledge, keyword research and search trends - integrated with clients' wider marketing strategies
  • Lead content ideation and brainstorming sessions both internally and with clients
  • Lead your team in the production of detailed SEO reports, using a variety of proprietary and 3rd party reporting tools for existing and potential customers. Present the results of these reports to stakeholders
  • Use a variety of analytical tools to assess competitor activity and profiles, establish client share of voice and spot opportunities for growth
  • Understand the client's products and services, and use this to drive client search marketing campaign and objectives
  • Carry out objective testing of SEO tools resources and techniques
  • Regularly monitor client websites, SERPs and analytics tools and feedback on any significant changes
  • Proactively seek training and continuing professional development to stay up to date with developments, algorithm updates and process changes.
Leadership & management
  • Ensure that everyone you manage has regular appraisals, clear objectives and a career plan to work towards and that they have the skills required to meet your client's objectives
Skills RequiredEssential
  • Three years' SEO agency experience
  • Broad digital marketing knowledge with an in-depth understanding of search marketing and the factors that influence client websites, search profiles and performance. Record of applying this knowledge to achieve results for clients
  • Awareness of and active integration with other digital channels such as PPC, Display and UX
  • Ability to multi-task in a fast-moving environment
  • Excellent project management and campaign leadership skills, with experience of managing budgets, estimates and schedules
  • Strong client management skills with the proven ability to add value to clients
  • Strong problem-solving/troubleshooting skills
  • Strong knowledge of excel
Desirable
  • Management experience
  • Experience of running projects of £50k + from start to finish
Technical
  • Basic HTML / CSS / JavaScript knowledge
  • Experience with SEO tools such as Screaming Frog, OnCrawl, SEMrush, aHREFs, Brightedge, GetStat, Linkdex and Moz,
  • Experience with Google Analytics, Omniture, Site Catalyst (or other analytics tools), Google and Bing Search Console and SEO performance measurement using these tools
  • Detailed understanding of technical SEO best practice including HTML meta tags, URL structure, schema.org markup for desktop and mobile search
  • Knowledge of robots control and site indexing principles including robots.txt, meta robots tags, canonical tag, XML sitemaps
  • Up-to-date knowledge of key search algorithms and google best practice guidelines.
  • Ability to identify low quality SEO practices such as link building or cloaking.
  • Experience developing organic search strategies including site architecture changes, robots control, schema.org
  • Experience with writing HTTP redirect rules for website migration strategies including Apache (including HTTPS migrations)
  • Experience writing HREF Lang mark-up and developing international SEO strategies.
  • Appreciation of UX best practice principles and how these should align with SEO recommendations
  • Solid understanding of parameter handling, pagination, filtering and duplicate content solutions
  • Experience with SEO KPI definition
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