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CRM Specialist (Optimove)

Closing date
15 Sep 2021

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Marketing & PR
Contract Type
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Job Details

Due to the growing demand for our services, we are now recruiting for a new "CRM specialist" to join our team on a Full-time basis.

Job Responsibilities:
  • Managing the production of CRM plans for all the vertical in accordance with Casino CRM planning process
  • Working closely together with the Country, Support and Product teams to ensure all content is accurate, clear and compelling
  • Identifying customer touch points and ensuring the right actions and communications are implemented
  • Performing Customer and Campaign analysis to continuously feedback into the planning cycle
  • Taking ownership of the automated lifecycle journeys, keeping them updated and optimised
  • Supporting the production of general ad-hoc marketing activities as and when required
  • Evaluating and improvising campaigns together with the CRM Team Manager to ensure that we maximise retention KPIs
  • Working closely with other stakeholders in the market to ensure alignment on communication and events performed locally and globally
  • Regular reporting on the success of campaigns and implementing changes that reflect a thorough understanding of what motivates customers
  • Performing other tasks as assigned when needed

Person Specification:
  • Previous experience in a similar CRM role (2+ years).
  • Strong analytical background with proven track record of hitting & exceeding commercial targets.
  • Able to work autonomously and to tight deadlines, effectively prioritize and deliver to a high standard whilst under pressure.
  • Experience working in various global regulated gaming markets.
  • Meticulous attention to detail.
  • A team player with ability to work in a multinational culture, having remote piers.
  • Working knowledge of CRM tools such as Optimove, Provider/Bonus/SMS back offices or similar.
  • Proven ability to take ownership of a complex promotion/campaign plan from conception to completion.
  • Ability to do basic CRM campaigns analysis and base decisions on performance and financial KPIs.
  • Fluent in English with excellent written and verbal communication skills.
  • Excellent time management and organizational skills.
  • Initiating new and innovative ideas.
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