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Go-to-Market Strategist

Closing date
15 Sep 2021

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Marketing & PR
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Job Details

About IwocaWe started in 2012, when we noticed a problem on average, it was taking eight weeks (and a lot of paperwork) for small businesses to apply for a loan. Worse still, more often than not, that process was ending in a 'no'.

We knew that bakeries, building firms, salons, and solicitors deserved better. They deserve to be able to grow - hire more hands, invest in stock, market themselves - without all the hold music and absurdly rigid criteria.

We've now been around for a decade, and in that time, we've
  • grown to a team of 290 iwocans
  • worked with over 50,000 small businesses across the UK and Germany
  • redesigned the whole business loan process from start to finish - our record is three minutes, 26 seconds.
It's a good start, but it's just the beginning. Our mission is help one million businesses who need us, so we still have a long way to go.

Here's what we've learned about lending along the way
  • Technology is the way to change this space
From automated decisions to API integrations, tech has the potential to create the changes small businesses have been waiting for - so we can't stop innovating.
  • Embedded finance is the future
More and more, we're reaching customers by embedding our loans within the apps and systems they use everyday. Our partners are people like neobanks, online marketplaces and accountancy software companies.
  • Payments and credit are converging
Lots of small businesses struggle with cash flow; often getting invoices paid from their customers months after paying their own bills. Loans can help them pay these bills, but we also want to tackle the problem at its root by improving payment terms.
  • New products are always possible
We're working to create new loans of all shapes and sizes, and we've recently launched iwocaPay to help with these cash flow conundrums.

We work hard to make iwoca a place where everyone feels welcome - we want everyone to confidently be themselves. For us, diversity isn't an optional add-on. It's the thing that makes us great.

RequirementsWe're looking for a go-to-market strategist to work with our lending proposition and marketing teams - to ensure everything we build unlocks potential for small businesses. We're making products that have never been built before so we need someone on the ground to make sure they're positioned in the right way, launch successfully and provide a great customer experience. They'll also be responsible for helping to identify and implement improvements to our existing products.

As a Go-to-Market Strategist
  • Understanding the audiences you'll work closely with our research team to deepen our understanding of small business owners and how we can help solve their problems
  • Figuring out how to pitch products you'll craft compelling and persuasive messaging from defining the overall value proposition to ironing out copy for specific customer segments
  • Go-to-market strategies for new products you'll take ownership of delivering smart launch plans and working with channel owners to ensure successful implementation
  • Equipping the rest of the team for success you'll oversee the creation assets and training to help internal teams understand the vision, value and technicalities of our products and how best to communicate this to customers
  • Measuring performance you'll work with the relevant business and data analysts, and make recommendations on the lending proposition roadmap as a result.
The skills you need
  • Most importantly, you'll really care about customer experience you'll need to be able to put yourself in their shoes and make sure we build great
  • You'll probably have a few years years of product marketing under your belt (or marketing experience in a tech focused company)
  • The capability to work with multiple teams to solve complex problems. People will be there to help you when you need it, but you'll own the projects you're working on and will be accountable for driving growth.
  • You'll need to switch from high level strategic thinking to the impact that has on small details from the value proposition to how email forms part of your launch plan, from identifying broader research areas to how to phrase specific questions
  • You'll have outstanding writing skills writing UX copy, email comms and marketing assets
  • You'll be confident with data using qualitative and quantitative insights to help make sure this is the basis for every decision we make. You'll be supported by the wider analytics team, but you will need to be comfortable with numbers.
  • You're comfortable taking on risk and making decisions with limited initial information, and then updating your views as you learn what works and what doesn't.
BenefitsWhat's life like as an iwocan?

We all enjoy
  • Bright, modern office spaces in Fitzrovia & Leeds. We have always supported flexible working however during the current pandemic the majority of iwocans are working from home. We have taken every precaution to keep our offices COVID-19 secure for those that need to use them.
  • A calendar of 'remote friendly' events each week including Bingo, Comedy Nights, Escape Room challenges....
  • Two company retreats a year (in places like the French Alps or Spanish seaside)
  • Pool, ping pong, foosball tables and tournaments
  • Virtual Yoga classes every Tuesday and Thursday morning
  • An ever-growing number of clubs including climbing, chess, football and boxing
  • Plenty of drinks and snacks in our office kitchen
Just for you
  • Medical insurance from Vitality, including discounted gym membership
  • We take your well being incredibly seriously, so you'll have instant access to emotional and mental health support services via our partner Spill
  • Share options
  • Enhanced maternity and shared parental leave
  • A workplace nursery tax benefit scheme. Save £££ on your nursery costs
  • 25 days holiday per year and an extra day off on your birthday
  • All the equipment you need to set up your home working space up
  • Paid volunteering time for you to support your chosen charity
  • Bring your dog to work days, we're dog friendly on Tuesday and Thursdays in our London office
  • Extra leave if you want to travel or study
  • Special celebrations for anniversaries and long service including sabbatical
  • Flexible working arrangements
  • Cycle-to-work scheme
And to make sure we all keep learning, we offer
  • L&D budget including a book budget to encourage you to keep learning
  • Company-wide talks with internal and external speakers
  • A calendar of meetups we host at our office
  • Access to learning platforms like Treehouse if you want to learn to code.
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