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Customer Marketing Manager

Employer
MarketFinance
Location
UK
Salary
Competitive
Closing date
15 Sep 2021

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Sector
Marketing & PR
Contract Type
Permanent
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At MarketFinance, our vision is for entrepreneurs to have the time to build the world we all want to live in. Frictionless access to funding helps make that happen. So, we provide entrepreneurs with the right business finance to solve their cash flow issues that get in the way of progress.

Our smart online platform was built from the ground up with entrepreneurs in mind, Over the last 10 years we've continued to innovate and enhance our products and services enabling us to gain investment from Barclays Bank, Santander Innoventures and Northzone (the investors behind Spotify, Zettle and Trustpilot) and others. But it's not all about technology, one of our biggest assets is our team of bright, talented and motivated people from all over the world. It's one of the things our customers rave about on Trustpilot, and one of the best things about working here.

We're a team of bold and adaptive thinkers who have the courage to challenge and improve access to finance. We are one team, working together to help power up small businesses.

Our Company Values Are#MakeItHappenWe're focused on getting the important stuff done first. We don't get bogged down in long emails and lots of meetings, we find solutions (they're out there!) and get it done!

#AlwaysBeLearningThe only constant is change we embrace change and learn. We ask and listen for feedback, and always provide it too.

#1Team1DreamWe always put the whole company first - when we succeed collectively, we all succeed individually. Everyone has a voice, we listen to each other's opinions.

Hear from our Co-Founder, Anil Stocker, on his favourite MarketFinance moment https //anilstocker.medium.com/my-favourite-moment-as-a-business-founder-ff99fd4f51aa

RequirementsWe're on the hunt for a B2B Customer Marketing Manager to help us deliver marketing programmes which engage and increase customer retention and adoption of our products and service here at MarketFinance. You'll be a proactive self-starter, with excellent written and communication skills and the ability to collaborate with a variety of stakeholders both internally and externally to drive customer engagement and advocacy.

Here's What You'll Be Doing
  • As a Customer Marketing Manager, you will be responsible for defining and executing our customer retention and revenue plans that will drive growth through our customer base
  • Use customer insights, data and analytics to identify the biggest opportunities to grow revenue from our existing customers.
  • Develop customer segmentation and targeting to deliver highly targeted CRM and lifecycle campaigns across multiple channels.
  • Work closely with the a cross-functional team to optimise the end to end customer journey from account activation through to usage and advocacy.
  • Implement a test and learn process and workflow to constantly optimise customer experience and product adoption, with a view to reducing churn rates and increasing revenue per customer. Ensure full tracking and measurement of all initiatives.
  • Work closely with Product Marketing to provide recommendations for new product features in order to create opportunities for growth opportunities and cross-sell.
  • You'll deeply understand our customers and their needs and want to tell their stories to the world
Requirements
  • You will have a proven history of delivering successful customer growth and retention results, ideally within a SaaS business.
  • Be commercially minded and results driven, with the ability to prioritise and focus on the activities that will drive the biggest business and customer impact.
  • Have experience of managing complex data sets to drive insights, campaign execution and measurement and reporting.
  • Hands-on experience building and deploying successful CRM campaigns, from customer segmentation to decisioning, communication and deployment through multiple channels (e.g. email and apps).
  • Technical and executional experience with marketing automation tools such as Marketo, Pardot, Salesforce, Braze, Emarsys or other marketing automation tools.
  • Customer focused, with the ability to use customer insights to drive improvements to the end to end customer experience.
BenefitsAt MarketFinance, the opportunity for growth is as big as your ambition. Things move quickly in FinTech and that's all part of the adventure. Our benefits include
  • Hybrid working culture with a split between remote working and access to an office in the heart of Shoreditch
  • Competitive salary and best-in-class share options scheme
  • Flexible working hours
  • 25 days annual leave, plus your birthday off
  • Mentoring from industry leaders and the opportunity to make an impact at one of Europe's foremost Fintechs
  • Private health coverage and half-price Virgin Active gym membership
  • Enhanced parental leave
  • Amazon Kindle and unlimited e-books
  • Training budget
If this amazing role excites you, then get in touch ASAP!

W e will do our best to reply to all applications, however if you have not had a response within 4 weeks, please assume your application has not been successful.

Our commitment to youMarketFinance is constantly working to maintain and improve our inclusive, friendly workplace. We ensure that both applicants and our people receive unbiased treatment without discrimination on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race or any other protected characteristic.

How will we use the information about you?We will use your data to process your application, to allow us to assess your suitability for a role and improve our sites. We may share your data with third parties to achieve these purposes. We will not share your data for marketing purposes.

We will keep your data safe in accordance with data protection legislation.

If you would like further information on how your data may be used please visit our website at https //www.marketinvoice.com/terms-and-conditions

If you are unhappy with the use of your data, you can change your mind at any time by emailing legal@marketinvoice.com
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