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Digital Marketing Executive

Closing date
15 Sep 2021

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Technology & New Media
Contract Type
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Digital Marketing Executive

Salary £25k - £30k

Job Type - Full time hours (Mon-Fri 9am-5.30pm)

Job Location - Office is in London's West End (would be happy for candidates to have some working from blend)

About the role - The role will support the company's digital footprint and social media strategy by overseeing the day-to-day running of the social media accounts whilst monitoring and engaging with our database across email, SEO, and PPC.

Key Responsibilities -

  • Manage and engage with social media accounts including Instagram, LinkedIn, Twitter, Facebook, YouTube, and TikTok
  • Liaise with both our SEO and PPC partners on both organic and paid strategies
  • Liaise with web developer for any website changes/updates
  • Manage our Pardot marketing platform (part of Salesforce CRM) with regards outgoing eshots and customer journey automation
  • Tracking and reporting on all the above

Core accountabilities -
  • Act as a social media point of contact for customers to ensure all leads and complaints are dealt with in a manner that reflects the company
  • Source fresh content
  • Deliver an agreed level of service to internal and external stakeholders
  • Understanding of brand identity
  • Contribute and communicate fully within the team, ensuring the brand message and the right environment is maintained

Your Skills and Attributes -
  • Knowledge and up to date understanding of the latest trends
  • Proficient writing skills and ability to create exciting and informative marketing communications daily
  • An understanding of how each social media channel differs with its content creation
  • Proactive attitude , looking to actively identify opportunities and challenges and propose ideas and solutions
  • Ability to prioritise and juggle multiple tasks and projects
  • Ability to work alone productively but also play an active role as part of a team
  • Excellent skill levels across MS Office, Adobe & Image/Videography packages and Pardot (Salesforce) but not essential
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