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PR AND INFLUENCER MANAGER

Employer
Gerrard International
Location
UK
Salary
Competitive
Closing date
15 Sep 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Our experienced and passionate marketing team are seeking a beauty PR, digital and influencer expert with a strong flair for writing and an envious little black book of contacts.

The successful candidate will have a minimum of 5 years proven beauty PR experience.

Projects will include (but not exhaustive):
  • Plan, develop and implement a media relations strategy, seeking high level placements in both trade and consumer print and online media for Gerrard International and its brand portfolio
  • Co-ordinate all public relations activities
  • Initiate a suitable influencer marketing strategy
  • Work with the social media team to engage all relevant audiences
  • Maximise on existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create content for press releases and distribute releases to targeted titles
  • Source feature opportunities for Gerrard International and its brand portfolio
  • Establish Gerrard International and its brand portfolio as authorities in their sphere by seeking and responding to opportunities for quotes etc.
  • Monitor, analyse and communicate PR results on a monthly basis
  • Evaluate, establish and maintain 3rd party partnerships and sponsorships through events etc on an on-going basis, in conjunction with the marketing team
  • Build relationships with key industry people to establish and enhance industry awareness of all our Company brands
  • Support the marketing team as required
  • Organise media coverage for exhibitions / maintain media presence at such events
  • Co-ordinate and attend press events, manicure days etc.
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