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Digital Content & SEO Manager

Employer
Bettingjobs.com
Location
UK
Salary
Competitive
Closing date
15 Sep 2021

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Sector
Marketing & PR
Contract Type
Permanent
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We're looking for someone who lives and breathes digital content and SEO, a marketing professional who is keen to take charge of content strategy implementation and development across all touchpoints. This role requires someone who with a creative edge and impeccable writing skills.

Responsibilities

• Act as the digital content and SEO lead providing guidance to the team as and when required to aid both activity-based tasks and marketing strategy

• Manage all PPC activity, including ongoing testing of adverts for continuous improvement

• Measure all activities across SEO, PPC and digital content, including the development of new processes as required

• Perform ongoing keyword research activities, including competitor analyses, to ensure content is optimised and to direct PPC campaigns

• Track competitor SEO metrics to provide comparative results on an ongoing basis and provide a record of our progress in regards to SERP positioning and related statistics

• Ensure the website is optimised for SEO purposes and act as the key liaison for optimisation work within the team and with any third parties as required

• Create SEO-optimised content for link building purposes, including fulfilment of content being hosted on quality third-party sites

• Develop content for product-led blog articles, utilising keyword research findings to help direct topic choices

• Work to improve applicable metrics, such as trust scores, and enhance our SEO profile

• Provide reports to the Head of B2B Marketing on a regular basis to track progress and suggest recommendations for enhancements

Essential

• 2 to 5 years' experience in a similar role within iGaming with a focus on Platform Technology

• Natural people skills and an influential communicator with both clients and internal stakeholders alike

• Superb organisational skills

• Excellent written and oral communication skills

• Demonstrable ability to guide stakeholders/organisations to influence change

Desirable

• Experience specifically within a B2B iGaming provider

• Understanding of marketing strategy

• Knowledge of SEO practices across various global territories
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