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Brand Manager

Employer
MyBuilder.com
Location
UK
Salary
Competitive
Closing date
15 Sep 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

We're looking for an experienced brand manager to join our growing team and help MyBuilder refine and communicate its brand message. You'll be working within a close and collaborative marketing team, in addition to project-specific cross-functional teams. This is a varied and hands-on role that will suit a passionate and self-driven brand marketer with both a creative and analytical mindset.

The role is home-based until we can safely return to the office within COVID guidelines, after which there will be flexible options for working from home, in the office or hybrid.

About MyBuilder

MyBuilder.com helps homeowners find reliable tradespeople through the power of online reviews. We're a market leader in the UK and part of IAC, a well known New York based internet group (Vimeo, Match.com, Tinder, HomeAdvisor, etc.)

Key responsibilities
  • Help develop value propositions and communication strategies for both sides of MyBuilder's marketplace, (homeowner and trade) that resonate with the needs of customers
  • Assist with market research to gain a deeper understanding of customer needs and perspectives
  • Collaborate with the creative and product teams to ensure consistency of messaging across the user interface and across marketing channels
  • Ensure consistency of visual branding across all customer touchpoints
  • Work closely with tech & product teams to optimise the user experience and business performance
  • Work with the digital marketing team, in-house videographer and social media manager to develop creative for digital advertising campaigns (including video) and MyBuilder's social media channels
  • Manage external agency relationships including briefing and negotiating terms
  • Give input on email marketing campaigns and on-site content
  • Track brand performance including awareness and consideration metrics
  • Identify and explore potential new branding and customer acquisition opportunities, such as partnerships and third party endorsements


Essential experience and attributes required
  • 2-3 years experience in a brand marketing communications role
  • Experience in developing and executing brand, creative and media content
  • Experience designing and delivering user research
  • Substantial copywriting experience
  • Experience working alongside technical / product teams
  • Meticulous attention to detail
  • A proactive, self-motivated nature
  • A collaborative approach to working with others
  • Ability to prioritise and manage conflicting demands
  • Excellent communication skills and ability to consider multiple stakeholders and audience perspectives


Nice to have (but not essential)
  • Experience of running PR campaigns and knowledge of SEO
  • Design skills (any of the following: InDesign/Photoshop/Illustrator/Sketch/Canva)
  • Experience developing employer brand strategies


Why you'll enjoy working at MyBuilder

As part of a close-knit team, you'll benefit from regular peer support and feedback to help you succeed in your role at MyBuilder. Most importantly, you'll be in excellent company, surrounded by a talented and passionate team on a mission to help homeowners find great tradespeople and help great tradespeople succeed. We'll also add:
  • 33 days holiday (including bank holidays) + 1 extra day every year
  • 5% employer pension contribution
  • Comprehensive private medical insurance with AXA
  • Routine treatments health cash plan
  • Enhanced parental leave
  • Flexible working options (remote, hybrid or office based)
  • Office travel allowance
  • Annual personal development grant + days off
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