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Senior Performance Marketing Executive

Employer
CHARLES & KEITH GROUP
Location
UK
Salary
Competitive
Closing date
15 Sep 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Reporting to the Head of E-Commerce (UK), the ideal candidate would have experience in Paid Social, Paid Search and Affiliates, managing performance marketing campaigns for the company across UK, Europe and North America

Job Responsibilities
  • Manage the day to day of Performance Marketing campaigns (focusing on Paid search, Paid Social and Affiliates) from conception to execution to grow these channel sales.
  • Regular auditing and evaluating of accounts to ensure they are being executed in line with best practice.
  • Updating the marketing calendar with PM activity as a reference point for the following year
  • Tracking, optimisation and forecasting of performance marketing activity with a strong focus on sales growth, ROI and other performance KPIs.
  • Managing the budget alongside the Head of E-Commerce (UK) to optimise spend and ensuring it is adhered to, as well as to update the budget tracker on a monthly basis.
  • Reviewing progress and reporting against key channel metrics and targets daily, weekly, monthly, and ad hoc, as required.
  • Analysing and interpreting trends and providing actionable insights based on available analytics data.
  • Keeping up to date with industry updates, including new commercial opportunities from partners and social channels and presenting opportunities to the business.
  • Research, pitch and deploy new activity, channels and platforms to grow sales and diversify marketing mix


Job Requirements
  • More than 2 years hands-on experience in performance marketing and a passion for ECommerce and Fashion
  • Experience of running successful Paid Social and Paid Search campaigns from conception to execution either at an agency, or a fast paced client-side environment.
  • Experience in running and localising campaigns in different markets, especially in North America, UK and Europe.
  • Hands-on experience with Facebook, Adwords and Bing platforms
  • Advantageous to have experience in running successful affiliate programmes
  • Comfortable in producing excel/sheets reports and formulas
  • Good knowledge of GA and strong analytical and quantitative skills that support using data to develop, validate and measure marketing campaign
  • A team player and self-starter who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
  • Highly organised with the ability to meet tight deadlines
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