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Head of Influencers

Employer
HeliosX Group
Location
UK
Salary
Competitive
Closing date
15 Sep 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

The CompanyHeliosX is a group of healthtech startups, with fast-growing operations in the UK and USA.

We are dedicated to improving the quality, accessibility and affordability of healthcare for all. We're on a mission to transform how healthcare and skincare are delivered, and we're doing this through a market-disrupting combination of technology, science and excellent clinical care.

The RoleAt HeliosX, we've experienced an exceptional period of growth as our group of companies continues to expand globally at a rapid pace and we continue to disrupt the health industry. To continue on this trajectory, we're searching for a Head of Influencers to lead all influencer marketing activities across our companies. In this role, you will be responsible for establishing and growing influencer relationships with a focus on ROI. You'll join the Growth leadership team and be a thought partner in goal setting and strategic planning.

Responsibilities
  • Set our influencer strategy in UK and US, long-term roadmap of initiatives to day to day delivery, including budget definition and activation plan
  • Manage and grow strategic relations and long-term partnerships with macro & micro influencers across social channels (Youtube, Instagram, TikTok)
  • Analyze KPIs on an ongoing basis to drive optimization and ensure campaigns are maximizing performance, hitting our CPA goals and meeting quarterly performance metrics
  • Optimize end to end influencer on-boarding process and tools across data tracking and measurement
  • Develop test plans for frequency, messaging, offering, segmentation and audience targeting
  • Lead and mentor a lean in-house team of 2 influencer marketing managers with future scope to expand
  • Build and scale our processes, tools, and methods
  • Manage external vendors supporting our influencer marketing efforts, including influencer marketing agencies, talent agencies and freelancers
  • Partner with internal stakeholders (Brand, Creative and Social) to implement our influencer strategy and create compelling influencer-led content
  • Consistently research and experiment with the latest influencer marketing tools and trends. Maintain a pulse on marketing and influencer-focused campaigns across the skincare / healthcare / lifestyle industries
Requirements
  • 5+ years of relevant marketing experience, ideally building and scaling influencer/ brand partnership programs with a strong focus on ROI. Skincare/Lifestyle/Healthtech is a bonus
  • Experience building influencer marketing programs from scratch is a HUGE bonus
  • 2+ years of managing a team
  • Excellent knowledge of social platforms like Instagram, You Tube, and TikTok and latest content trends
  • Experienced working with Brand team on brand storytelling and creating compelling content for influencers that have driven significant growth
  • Strong analytical skills and solid understanding of all marketing performance metrics such as CPA, CPM, LTV
  • Demonstrable project management experience and a high level of organization.
  • Proven track record of assuming ownership, moving quickly to implement ideas, and delivering results in a fast-paced online environment
  • Exceptional communication, prioritization, and time management skills
  • Resourceful, optimistic, tenacious, confident, and full of energy
  • Self-starter, forward-thinking, innovative, and agile. Comfortable taking on a high level of responsibility, and driving continuous improvement
  • Ambitious, results-driven with a bias to action. You have a can-do-more approach, a passion to make an impact and exceed your goals
  • Adaptable and flexible. Feel comfortable being thrown into a largely ambiguous environment
  • Nice to have US experience as well as UK
Benefits
  • Excellent salary & bonus
  • Equity scheme FOR ALL
  • 33 days holiday (including bank holidays)
  • Pension scheme
  • Health insurance
  • Flexible working hours
  • Snacks and socials
  • An awesome team of bright and motivated people to work with!
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