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Global Brand Manager Rare Diseases

Employer
Norgine
Location
UK
Salary
Competitive
Closing date
15 Sep 2021

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Sector
Marketing & PR
Contract Type
Permanent
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We are looking for a Global Brand Manager to assist with pre-launch and launch activities for a newly acquired rare disease product.

You will be;

1. Acting as strategic brand lead I the pre and post launch phases of (Denver), providing direction and leadership to the cross-functional Global Brand Team; leading the creation of the global brand/franchise strategy and driving implementation of the global launch plan

2. With other Denver colleagues, develop advocacy and clinical data requirements plan, engage with KOLS (especially SIOPAN) to ensure Denver receives positive support and appropriate endorsement to ensure it is freely available to be used by HCPs and has the appropriate data requirements and advocacy support for any HTA assessments.

3. Managing the global marketing, business intelligence and brand management activities related to the brand, including ensuring the delivery of the global marketing launch plan (creation of global promotional campaigns, managing global KOLs, organising global congresses etc.) and maintaining the brand performance (monitoring sales, investments, demand etc.)

4. Acting as a global lead, providing direction, leadership and programme executional support to affiliates; working in partnership with affiliates to deliver the global marketing plan;

5. Providing sales, MAPA and marketing management supervision for EU wide and head office based commercial staff dedicated to the launch brand.

6. As an orphan product, build appropriate network of support and engagement with patient advocacy groups and patients, with a focus to build a supportive communication plan

7. Monitor the strategic and operational plans implementation

8. Act as Brand Champion once product is established

YOUR KEY RESPONSIBILITIES & ACCOUNTABILITIES:

  • Working with the Global Marketing Director and the BU Head, taking responsibility for overall management of the brand leading both cross-functional and affiliate teams to ensure alignment to global strategy and delivery of sales and profit targets


  • Chairing/leading the cross-functional Global Brand Team to develop and deliver the global launch strategy


  • Representing the business unit at the highest commercial management meetings to ensure overall alignment with marketing strategy and other commercial priorities


  • Supporting (internal) Business Partners to ensure partner launch plans are in line with global strategy


  • Leading the annual Brand Planning process for brand


  • Working with Global Commercial Planning Managers and finance to provide budget and 5 Year Plan forecasts


  • Managing BU specific marketing & sales budget


  • Supporting affiliates ensuring positive working relationships across all markets; being present within markets on a regular basis


  • Providing sales management guidance and direction to brand dedicated head office & affiliate-placed commercial staff


  • Work with Global Commercial Planning to establish Key Performance Indicators for brands and setting/monitoring Critical Success Factors on a global basis. Monitoring, evaluating and directing in-market performance for selected brands


  • Providing appropriate marketing input including Due Diligence into specific Business Development opportunities


  • Acting and being seen as the champion within the organisation for the selected brand


  • Ensuring all relevant processes are followed (e.g. Code of Practice copy approval via Promomats)


  • Working closely with the rest of Global Marketing , FFE and MAPA to ensure that values of Unity, Professionalism and Innovation are reflected.


  • Coordinate with the Management Team and affiliate/distributor managers to prepare strategies to achieve growth in markets


  • Ensure a centralized medicine vision in order to anticipate markets evolutions and to define the right positioning for Denver (Inputs: Markets analysis and otentials, competitor's analysis, medical environment analysis.


  • Build a European strategic plan, including forecast, pricing and operational planning


  • Develop operational/tactical plans and insure implementation and follow-up in markets


Requirements

  • Experience in regional/international marketing of orphan/rare disease treatments


  • Knowledge of ABPI Code of Practice


  • Ability to think and plan strategically


  • Financial management skills and analytical skills: ability to analyze heterogeneous data to develop marketing strategy, marketing plan, product sales plan/budget;


  • Cultural sensitivity and strong interpersonal/communication skills


  • Project management skills and ability to plan, implement and monitor


  • Attention to detail and personal accountability for excellence; ability to work independently


  • Workshop, meetings management and presentation skills


  • Excellent time management and prioritisation


  • Demonstrated experience in establishing programs to evaluate market characteristics and trends, and position and differentiate products/services in new and existing markets


  • Embody trust, integrity and ethics inside and outside the company


  • Solid communication and team management abilities: ability to coordinate teams, foster cross-functional collaborations, and balance between heterogeneous organizational priorities


  • Leadership, Influencing and collaboration: ability to influence global strategies in the definition of the strategic brand development in short and long range, to ensure efficiency and cohesion with consumer needs and local stakeholder


  • Experiences with digital media (Social Networks, Website development, Digital tools) in order to improve customer relationship
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