We are looking for a passionate Client Marketing Manager to join our growing marketing team. Reporting to the Head of Marketing, this role will be vital in supporting the businesses growing national client base. Working with the wider marketing team and the sales team this role will focus solely on B2B marketing campaigns.
This is a new position, established to help support client growth. This role will be vital in attracting new clients nationally and enhance our marketing communication and relationship with existing clients. This role would be ideal for someone who has experience working in B2B marketing both online and off-line and wants to proactively make an impact within a fast-growing business. You will also have experience across a broad range of digital marketing elements including email, PPC, SEO and social advertising.
- Implement an always on B2B marketing strategy across digital platforms inc email, PPC, social
- Collaborate with sales team to identify and grow opportunities within new and existing territories
- Proactively research and source suitable routes to market for industry B2B
- Project manage campaigns across the full marketing mix, whilst building and maintaining strategic relationships with key client stakeholders.
- Implement company lead marketing campaigns to raise the company profile
- Being aware of marketing trends and competitors
- Help with the development of off-line marketing campaigns
- Provide ad-hoc support to the sales team in strengthening client relationships
- Creatively thinking of new ways to generate new business leads
Skills and Experience
- Experience in account management, preferably B2B marketing
- Detailed knowledge of digital marketing and online marketing tools
- Proven experience in relationship building
- Good communication skills to liaise with clients and stakeholders
- Experience in developing successful B2B marketing campaigns both on & off-line