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Urban Outfitters - PR Manager - London, England

Urban Outfitters Europe
Closing date
15 Sep 2021

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Marketing & PR
Contract Type
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REPORTS TO: Marketing Director

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and 55 stores across Europe later, we've become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.

We speak to a community of young, forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO communities are culturally aware, they shape the music scene, they live a digitally native life and wear style trends before anyone else. At our core, we empower our customers and our staff to express themselves unapologetically, living life in a way that's truly authentic to them.

We are a growing business expanding across Europe both in retail and online. We are lucky enough to work with amazing talent from across the creative industry from musicians to artists to photographers and designers, as well as charities and brands. We speak to an ever-changing, engaged and passionate audience.

We're always excited to bring new talent into the room, especially those who share our values:

Progressive - we reflect what's now and next in culture

Creative - we champion freedom of thought

Inclusive - we open our platforms to all communities

Responsible - we are committed to helping our planet

Compassionate - we care for each other beyond the 9 to 5

Sound like you, why not join us?

Role Summary

As our PR Manager you will manage the overall brand and product of Urban Outfitters, supporting the retail network, its constant evolution and the continued growth and success of the online business across Europe & Emerging Markets.

What You'll Be Doing:
  • Responsible for developing & executing the PR strategy for the brand in the UK, mainland Europe and new international markets
  • Overhaul current PR process and execution to ensure we innovate in every aspect of what we do and how we do it
  • Establish PR as a core channel through which to tell our brand story within the business
  • Keep our current customer in love with the brand, and get our future customers to fall in love with the brand
  • Get core media to re-establish and rethink their perception of Urban in all markets
  • Balance the need to support both online and in store
  • Overall responsibility for the communication of all new product launches, creating and executing innovative press launch events with strong media attendance and within the set budget
  • Develop, manage, and oversee the implementation of an influencer outreach strategy
  • Ongoing integration with the creative marketing team to ensure clear and consistent communication of the brand both in the press and in the public i.e. showroom/customer events
  • Responsible for the development and management of the PR Team
  • Track monthly PR pick-ups and demonstrate ROI
  • Work with a PR agency in Berlin and report on their progress to the senior management team

What You'll Need:
  • The ideal candidate will have relevant experience in every aspect of public relations including, but not limited to, editorial product placement and press office, social and ecommerce PR innovations
  • A proven track record of working with marketing, editorial and buying teams to foster positive matrixed working teams
  • Ability to display a true appreciation of how to position the Urban brand to this consumer, within the most effective media mix in each and every market
  • Ideally a proven track record within European and Emerging markets you will have an extensive network of fashion and lifestyle contacts and be capable of successfully managing multiple projects and excelling in a fast-paced environment
  • You will be the brand ambassador for Urban Outfitters EU
  • You are a collaborator and can demonstrate that
  • High level of strategic thinking, creativity, and ability to work independently
  • Results driven
  • Excellent communication and presentation skills
  • Strong press contacts within the fashion and consumer industry (this is a repeat of the point above re. Proven track record)
  • Strong organisational skills, able to manage different media timelines and adapt to changing business
  • Additional languages a plus

The Perks

  • Employees Assistance program to support with mental, physical and financial health
  • Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount off external gym memberships
  • Private Medical Insurance
  • Bring your dog to work
  • Up to 40% off at all URBN Brands (Urban Outfitters, Anthropologie, Free People and more!)
  • One paid day to either volunteer or fundraise for a charity of your choice
  • Cycle to work scheme, season ticket loan
  • We offer structured support within the business alongside continued learning and development
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