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Brand Specialist - New Bond Street

Victoria's Secret
Closing date
15 Sep 2021

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The Brand Specialist drives sales growth by personally selling deep and across all product categories and delivering emotionally engaging customer experiences - consistent with the brand vision with a key focus on operational support behind the scenes. The Brand Specialist promotes a high performance selling culture by inspiring, supporting and mentoring peers.

Key Responsibilities:

• Drives top line store sales and growth by personally selling to customers

• Moves with intention throughout the store, connecting with multiple customers

• Proactively engages with customers, reads cues and responds effectively

• Creates a memorable connection by asking effective questions to identify customer needs and make compelling bra and additional product category recommendations

• Uses confident selling statements and is effective at overcoming customer objections

• Provides customers with the perfect bra fit by asking effective questions, taking a measurement, or conducting a fitting

• Displays expert product knowledge and takes initiative to elevate personal and peer knowledge of product categories

• Participates in sales goal setting with manager and tracks individual performance towards the goal

• Makes it a priority to understand the business and offers suggestions on how the store can bemore productive

• Creates an enthusiasm for selling strategies by inspiring, supporting and mentoring others' selling behaviors • Assists in training of new associates, serving as a shadow partner

• Delivers a friendly and efficient cash wrap experience processing customer transactions accurately and efficiently at the Point of Sale (POS) or Mobile Register, as needed

All associate roles at Victoria's Secret are responsible for:

• Driving top line store sales results and growing the business through action and productivity

• Maintaining a focus on bras as the premier product differentiator, to build loyalty and support our "Best at Bras" culture

• Creating customer awareness of programs available to them, (i.e. email capture) to build customerloyalty, when applicable

• Setting personal goals and tracking individual and team performance to the goals • Preparing for each shift by maintaining awareness of all sales, promotions and applicable ringing procedures • Taking initiative to recover and replenish merchandise, so it is available to sell

• Understanding and adhering to visual merchandising brand standards

• Assisting in housekeeping of sales floor and communicating maintenance issues • Keeping an awareness of, and building personal capability in, loss prevention

• Reinforcing store strategy to reduce shrink

• Supporting all activities related to providing a safe working environment

• Understanding and demonstrating Company values


Success Measures (as applicable):

• Sales Comps (Likes)

• Bra Comps (Likes)

• Sales Per Hour (SPH)

• Dollars Per Transaction (DPT)

• Transactions Per Hour (TPH)

• Bra Percent (%)

• Loyalty


• Exhibits an authentic desire to exceed the customers' expectations

• Persuasive, builds enthusiasm, and inspires the customer to buy

• Proven ability to meet or exceed sales goals preferred

• Demonstrates a sense of urgency

• Has a healthy, competitive spirit, while maintaining a team focus

• Is resilient and bounces back quickly from setbacks

• Pursues opportunities to take on more responsibility

• Seeks out coaching from leaders and peers to improve productivity; leads own learning • Schedule flexibility that includes evenings, weekends, holidays, and non-business hours
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