Position Summary/ Objective
The International Fund for Animal Welfare (IFAW) is looking for a skilled New Donor Engagement Manager to support our worldwide acquisition fundraising team. This is an incredible opportunity to join a global fundraising program at a prestigious animal welfare and conservation organization, acquiring committed supporters in our European markets.
This is a positive, energetic and enthusiastic Direct Marketer who is flexible and can manage the successful execution of multiple projects at one time. This self-motivated person must love a fast-paced and complex environment and must be able to work independently as well as part of a high-achieving team. This person will have a proven track record of prior direct marketing excellence in a non-profit setting along with third party management experience.
This position will provide Direct Marketing project management and execution support to the Director, New Donor Engagement to achieve the overall new donor fundraising goals for each of IFAW's markets. This person will participate in attracting new supporters to IFAW through all mass media channels to all donor demographics.
Role and Responsibilities
Provide daily project management, decision making and assistance to the Director, New Donor Engagement and team.
Manage the daily execution of all direct marketing/fundraising campaigns assigned to this role for new donor acquisition, in a timely and accurate manner. Provide project management skills to achieve IFAW's acquisition strategy in four European markets, which includes, but is not limited to: direct mailings, face-to-face campaigns, telemarketing campaigns, direct response television, and door drops.
Provide daily management of external vendors contracted to assist with execution of the acquisition strategy to ensure all campaigns are on track, implementing any changes where necessary.
Manage the technical coding for campaign creation and analysis for all acquisition campaigns. Manage the internal discussions and data flows to ensure that income and supporter histories are recorded appropriately.
Independently analyze results and trends and make recommendations to Director, New Donor Engagement for tactical and/or strategic adjustments to improve results and efficiencies.
Monitor the Acquisition expense budget while reporting on a monthly basis of any changes and/or deviations. Assist with monthly financial and results forecasting.
Create briefings for vendors and/or internal staff and offices for all relevant fundraising campaigns. Provide creative input where applicable and make recommendations for changes to reduce costs. Ensure that all briefings, copy and instructions are executed in a timely manner to achieve critical campaign dates.
Manage internal communications regarding any supporter complaints or queries. Act as a liaison between IFAW and the vendors. Utilizing project management skills, devise a suitable tracking process and manage its implementation.
Provide project management skills to track information to and from vendors: data files, file samples, costs, invoices, results. Proactively seek to resolve any issues in a timely and accurate manner.
Manage worldwide inventory of ancillary collateral material. Monitor and manage stock levels, reprinting when necessary. Develop ancillary product inventory printing and process for new channels as they emerge.
Develop new acquisition marketing collateral for global Face to Face vendors, using the developed proposition and key brand messages. Provide necessary information to outside vendors, creative services, production and the digital team to execute the agreed upon strategy. Continuously review to ensure this information is fresh, on brand and successful.
Manage global Face to Face donor complaint process in partnership with Donor Relations team and multiple vendors.
Proof read and edit design and copy on printed components, assuring that all mailings are error-free and country specific.
Manage collateral communication streams where necessary and ad-hoc projects as assigned.
Qualifications and Education Requirements
5+ years of professional experience, preferably in direct marketing/fundraising in the non-profit sector
Ability to work under tight deadlines in a dynamic environment
Team player with the ability to manage relationships with multiple cross-functional teams and outside vendors.
Excellent time management, attention to detail and project management skills
International experience preferred
Advanced proficiency with Microsoft Office.
Excellent communication skills, both verbal and written. Second language a plus.
At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people. We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds.