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Online Marketing Manager - Paid Media

IBT Online
Closing date
15 Sep 2021

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Marketing & PR
Contract Type
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If you have a strong understanding of, and experience in online marketing, are passionate about the internet and international business, and want to join and build a like-minded, high-performance marketing and business development team, read on!

Can you turn search intent into high-quality website visits? Can you help IBT Online's wide range of clients increase their ROAS across search engines, ecommerce, and social media campaigns? Can you develop a paid media strategy that goes beyond just "being found"?

We would love to hear from you!

  • Plan, deliver, and optimize PPC advertising campaigns across Search Engines and Social Media networks
  • A key day-to-day contact for accounts to work closely with clients to align the digital strategy to their overarching business goals, including SEO, PPC, Paid Social, Email Marketing, and Social Media etc.
  • Manage client budgets to ensure KPIs are achieved
  • Develop and implement SEO, SEA, and SEM strategies to support brand organic growth, from content localization to on-page optimization

Marketing Planning
  • Strategic and tactical online marketing planning for both IBT Online and our clients
  • Determine online marketing SMART goals (Specific, Measurable, Attainable, Relevant, Timely) and key performance indicators (KPI's)
  • Conduct in-depth keyword and website research, ad grouping
  • Conducting in-depth audience targeting research
  • Understanding of digital, traditional, social media, and strategic marketing opportunities

Marketing Execution
  • Create comprehensive strategies that move beyond channel tactics to support our client objectives.
  • Manage effective and proactive paid digital media campaigns to drive conversions
  • Manage and execute paid strategies, campaigns, and initiatives-be able to confidently address and plan for questions ranging from social format to platform functionality
  • Be proactive with forward-thinking ideas and opportunities that drive our businesses forward.
  • Work effectively with data and analytics tools to understand performance and use insight to implement best practices and data-driven strategies
  • Flawless delivery of projects for key clients, managing digital campaigns, and taking responsibility for digital projects

Marketing reporting
  • Weekly, monthly, and annual reports preparation and review
  • Define, measure, and evaluate relevant paid media KPIs
  • Analyzing performance, including SEO & SEM, Mobile, Social campaigns in Facebook, Instagram, Twitter, Pinterest, and Linkedin, Display, and Affiliate

  • 1 - 3 years experience in Paid Media (PPC, SEM Management)
  • Worked in a fast-paced B2B environment, preferably agency based
  • Strong paid media strategy or planning experience with business vision and ability to link marketing strategy and results to business and financial goals
  • Exhibit particular expertise in Google Ads, Google Ads Editor, and Google Analytics
  • Excited by the rapidly changing digital landscape and current industry trends to create campaigns and content that engages with the target audiences
  • Results-driven and detail-oriented with the desire to meet and exceed measurable performance goals
  • Strong self-organizational and time management skills
  • Academic qualifications: Bachelor's Degree; Online marketing certification is a plus
  • Google Ads Certified, Google Analytics certification is a plus
  • Inbound marketing systems experience (preferably Hubspot, LinkedIn, Google certifications)
  • Multi-national/lingual/cultural is a plus


Remuneration is commensurate with skills, qualifications, and experience. There is a fixed salary as well as a variable linked to agreed online goals and success.

Flexible work environment, alternating office and remote working possible, based in Bristol. IT infrastructure and support provided.
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