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Marketing Content Manager - Bracknell, Berkshire

Employer
MAPP IT, Digital, Broadcasting & Media Recruitment Specialists
Location
UK
Salary
Competitive
Closing date
24 Sep 2021

View more

Sector
Marketing & PR
Contract Type
Permanent
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Marketing Website Content Manager - Bracknell, Berkshire (50% of time working from home)

12 month contract, £180 per day, 25 days holiday plus 8 bank holidays paid (Inside IR35)

Responsibility for Marketing of online web site content creation to support our clients consumer facing website, supporting the marketing team
  • Consumer facing websites on a Pan-European platform
  • 16 European markets
  • Product launch, campaigns, on-sale and life cycle digital activity

The role will be responsible for an interesting blend of marketing, project management and specialist digital and offline responsibilities, suitable for a driven and knowledgeable individual.

Main Responsibilities:

There are four major responsibilities:
  • Management of digital content creation by their Digital agency partners
  • Project management of content implementation in each European market
  • Management and asset production and ownership of offline brochure creation
  • SEO (search engine optimisation) management

General responsibilities include:
  • Managing the launch of campaigns across the Pan-European digital platform and aligning to overall marketing strategy
  • Planning and generation of new content and assets
  • Managing specific digital platform enhancement projects
  • Managing the briefing, development & delivery of product content, including photography, brochures, website to support product launch and life cycle activity across 16 markets.
  • Proofing new assets and new content to ensure it fits the central product brief and is suitable for the target audience
  • Optimisation of mobile and desktop user experience, content and assets to maximise KPIs
  • Analysis and reporting of digital channel measurements and testing programmes
  • Management of on-site SEO key words, liaison with SEO agency
  • Local market liaison, stakeholder management and ongoing operational support
  • Ensuring local conformance to digital standards and best practice
  • Providing how-to-guides for local marketing teams
  • Main contact person for internal Product Planning, Sales & market teams, as well as external for brochure and digital agencies.
  • Facilitating the localisation/translation process for brochures and website content.
  • Attending photo shoots, acting as the client representative, ensuring assets created are appropriate for the websites

Good working knowledge of the following:
  • Content strategy
  • Product launch campaigns
  • Web analytics (GA)
  • SEO best practices
  • Paid digital media
  • Online targeting, re-marketing and personalisation
  • Translation
  • Social media platforms

Marketing Website Content Manager - Bracknell, Berkshire (50% of time working from home)

This job was originally posted as www.cwjobs.co.uk/job/94112544
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