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Social Media Manager (DesignMyNight)

Employer
The Access Group
Location
UK
Salary
Competitive
Closing date
3 Aug 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Social Media Manager

Job Purpose:

DesignMyNight (part of the Access Group) is looking to recruit an experienced Social Media Manager to take over all social media accounts and to drive our strategy across the UK and Ireland, which means looking after a whopping 22 cities. We need someone who lives and breathes all things social and who has a real passion for not only social media but the hospitality industry. We want someone who is creative and who can think outside the box to help grow and engage our audiences through advertising strategy, excellent copywriting, and new campaign ideas.

About the company:

DesignMyNight:

One of the UKs Top 50 Start-ups and Guardian Small Business Award Winner. DesignMyNight is the ultimate nightlife discovery tool allowing users to discover and book into the best bars, pubs and clubs and buy tickets to the hottest events in the UK, Ireland and most recently, Australia.

DesignMyNight also offers two ground-breaking systems to the hospitality industry: a booking and enquiry management software, Access Collins, and a ticketing software, Access Tonic. Acquired by The Access Group in 2017, this incredible venture has enabled us to kick on to even greater heights, with the business just having launched internationally in Australia in 2021.

Our office culture is something to boast about with office dogs, a prosecco-stocked office bar, regular press nights, complimentary company lunches, free fruit, tea and coffee and beer pong Fridays. We work hard and play hard so if you like the idea of that keep reading...

The Access Group:

The Access Group is a leading provider of business management software to mid-sized UK and Asia Pacific organisations. It helps more than 47,000 customers across commercial and not-for-profit sectors become more productive and efficient. Its innovative Access Workspace cloud solutions transform the way business software is used, giving every employee the freedom to do more. Founded in 1991, The Access Group employs more than 3,250 staff.?

Responsibilities include:
  • Be at the forefront of our social media advertising strategy - and lead execution to achieve KPIs and monthly, quarterly and YTD targets.
  • Creating engaging on brand and exciting copy across all social media accounts: Facebook, Twitter, Instagram Tik Tok, Pinterest, LinkedIn, and YouTube
  • Researching (and in some cases creating) imagery for all social media platforms
  • Scheduling all social media posts
  • Create and implement new projects to help improve conversion rates
  • Liaising with various teams within the company to support Access Collins and Access Tonic clients (creating marketing plans) alongside DesignMyNight-run campaigns
  • Growing social media followers, engagement and reach across the board (paid and organically)
  • Pitching feature and blog ideas specifically for social media to the Editorial Team
  • Measure / maximise and implement plans using the latest technology and digital dashboards
  • Responding to all customer queries on social media platforms
  • Report on data, results, and budget to Divisional Marketing Manager
  • Video creation. Creating DesignMyNight branded videos from start to finish copywriting, editing, cameo for on-site production, liaising with videographer, clients, handling invoices, working with internal teams to market videos
  • Video creation for reels using a high-quality phone camera
  • To be a keeper and protector of the DesignMyNight brand and tone of voice
  • Building relationships with PR firms, influencers, clients, venues, and events to ensure we are the first media to post trending content before anyone else
  • Coming up with exciting new ideas and creative ways to engage and grow our audiences
  • Manage paid social budgets and accurately track performance against budget spent
  • Be a trusted source of information and advances in search marketing and social advertising for all relevant channels
  • Work with internal Editorial and Account Management teams to ensure paid promotion activities are at highest possible conversion opportunity.

Skills/Qualifications:
  • Proven experience in paid media hands-on management roles
  • Proven experience AND success executing multi-channel digital marketing plans in either B2C or B2B environment
  • The ability to write quick, engaging, and snappy copy in a matter of minutes
  • Experience managing multiple social media accounts at once and driving content strategy
  • Track record of hitting targets and numbers driven to achieve goals tied to revenue
  • Proven experience managing paid media plans to deliver revenue and understand buyer journey across website and multiple channels.
  • Knowledgeable around the latest algorithmic changes for all social platforms
  • A keen eye for sourcing exceptional imagery and video content that will grab our users' attention
  • Analytically minded with the ability to drill down into advertising results and apply learnings to future campaigns
  • Highly skilled when it comes to Facebook + Instagram advertising strategies eg AB testing, cost control, building audiences etc
  • Highly organised with the ability to juggle multiple tasks at once
  • Strong communication skills
  • Strategic and hands on - able to develop strategy/tactics and drive execution
  • Ability to take initiative

Benefits:
  • Competitive Salary plus Commission
  • 25 days holiday plus bank holidays (33)
  • A match contributory pension and healthcare
  • The Access Group Big Break: our all-expenses-paid holiday to Spain
  • Regular socials
  • Office bar
  • Tea, coffee, fruit on tap
  • Cute office dogs
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