AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world's most serious disease. But we're more than one of the world's leading pharmaceutical companies.
What youll do
As the Insight Senior Manager you will be accountable for developing and communicating actionable insights that effectively shape brand strategy and tactics based on a combination of primary research and secondary data across key customer targets (i.e. Physician, Patient, Nurse, etc.). In this role you will be required to design, execute and analyze qualitative and quantitative market research as well as demonstrate critical thinking skills to support brand teams in building a strong strategic business plan. This role will be required to manage external business partners/vendors and consultants, but will not have direct reports. Keys to success in this position are superlative communication, consultative and influencing skills predicated on a strong foundation across a range of primary market research experience coupled with secondary data analysis proficiency. Historically, this job has required 15-20% travel for research. However, in the current conditions of the COVID-19 pandemic, no travel is required until travel advisories are updated to do so safely.
Manage market research design (Qual/Quant) and execution (including vendor/project management when appropriate) with minimal supervisor
Provide brand and market evaluation, interpretation, and communication of results synthesizing key data and insights spanning a host of different sources and types of data
Create insightful reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications/strategic & tactical options
Identify business needs proactively and build research/analysis with foresight
Develop and maintain market research budgets
Maintain effective relationships with contractors and other third-party vendors through oversight of the vendor management process
Coordinate strategic planning and communications for Competitive Intelligence in collaboration with the CI team supporting therapeutica area Leverage/apply AZ insight best practices as appropriate
Skills and competencies
Demonstrated success in applying various primary research techniques to inform strategy in the pharmaceutical industry
Strategic and critical thinking with the ability to engage, build and maintain credibility with Commercial Leadership Team.
Demonstrated ability to pull together insights from a variety of sources and develop strategic guidance for brand teams that result in a business decision or action
Strong business and marketing acumen and excellent communication and interpersonal skills
Experience with common statistical analysis and techniques
Familiar with common sources of epidemiology and approaches to market sizing/assessment
Ability to navigate large volumes of information and synthesize to what's most important and actionable
Demonstrated multi-tasking skills, including leading a variety of projects simultaneously
Strong organizational skills and time management; ability to manage diverse range of simultaneous projects.
Essential for the role
Bachelors degree in relevant field
5+ years of primary market research experience in health care industry
5+ years of analytical experience, 3 years in health care industry
A working knowledge of IQVIA Rx data sets, NPA, Xponent, DDD, etc