Senior Paid Media Account Executive
This position requires a technical & commercially minded person to drive day to day strategy across a Global Client's paid search business. Overseeing strategic enhancements and ensuring local markets are executing it correctly, whilst simultaneously delivering immaculate client service are what defines a successful person in this role.
Developing local market paid search strategies
Demonstrating a strong understanding of the client's products, competition, industry and marketing objectives; and being able to translate them into search strategies
Overseeing budgeting processes, creation of projections and allocations with internal account teams
Creating playbooks and instruction guides for local markets to follow to assist in explaining the company's approach.
Reviewing paid search accounts to provide suggestions and highlighting opportunities to local markets to help improve performance and pacing vs monthly targets and KPIs.
Local market analysis
Daily client engagement
Providing insights to clients via presentations
Apply and improve on best practices
Minimum 1-2 years Paid Search related experience
Strong analytical and problem solving skills
Curious by nature
Interest in digital media, with experience in Paid Social desirable
Demonstrable project management skills
Keen attention to detail and an analytical approach to achieving objectives
Experience managing shopping activity on Google and Microsoft advertising.
Experience in using tools as DoubleClick & Google Analytics