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Licensing Operations Manager

Birmingham 2022 Commonwealth Games
Closing date
5 Aug 2021

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Contract Type
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Closing Date: 20/07/2021

Birmingham 2022 is looking for an experienced Licensing Operations Manager, to manage the operational deliverables for the Licensing and Merchandise Programme for the Birmingham 2022 Commonwealth Games by developing and delivering policies and procedures, planning venue operations, and support overseeing delivery of all licensing and merchandising services, to deliver a diverse merchandise proposition that enhances the customer experience of the Games.


responsibility for delivery of Licensing & Merchandising operations
Responsibility for the delivery of all sales channels of official Licensed Products, including Games Time Venue Concessions and Superstores, Live Sites, Pop-up stores, and general retail
Contract manage and support the Master Licensee and retailers of official products to ensure contract compliance and delivery of a successful programme, with specific focus on:- Workforce planning

- Accreditation

- Operations planning

- Venue planning and overlay

- Games time planning e.g. Daily Run Sheets, Bump-in planning, secure deliveries.

- City centre activations

- QBR activations

- Visual merchandising

- Compliance with brand guidelines and retailer guidelines

- Health and safety compliance

Integrate and liaise effectively with internal Functional Areas (FA's) to ensure all Licensing and Merchandising operational requirements (e.g. particular venue space requirements, energy and technical solutions) are fully understood and agreed
Assist with Brand integrity and licensed products approval processes
Contribute to the development and the communication of the Mascot programme
Protection of the Birmingham 2022 brand for consumer products, merchandise and sponsor premiums.
Support the team on maximising financial performance of all retail outlets against Licensing & Merchandising plan
Act as a key person for all Licensing and Merchandising operational issues with contractors and within Birmingham 2022
Act as the key person responsible for successful retail operations and health and safety for all Licensing and Merchandising activations.Skills & Experience Required


Experience in Licensing and Merchandising operations in a multi-sport, multi-venue environment.
Experience in managing licensees and event retail operators
Health and Safety knowledge preferably in an event retail environment
Demonstrable strong analytical and problem-solving skills
High level of organisational skills and experience in managing demanding projects simultaneously
Flexibility to support several different projects within the Licensing Functional Area and to adapt to the differing demands.
Ability to compromise while maintaining an assertive approach when dealing with contractors and stakeholders

Experience of Brand Protection methods
Knowledge in Visual Merchandising
Knowledge in Retail marketing and PR
Knowledge of merchandise range planning
Financial awareness, budgeting and understanding of royalty payments
Ability to understand Brand assets and assist with product approvals.This position is subject to a Basic criminal record check from the Disclosure and Barring Service.

Birmingham 2022 is an equal opportunities organisation and Disability Confident employer and we encourage applications from all backgrounds and communities. We have received the Leaders in Diversity award through the National Centre for Diversity. The principles "FREDIE" (Fairness - Respect - Equality - Diversity - Inclusion and Engagement) support our aim of delivering a truly inclusive and accessible games.

As part of our commitment as a Disability Confident employer, we offer a guaranteed interview to anyone with a disability whose application meets the minimum criteria for the post. If you wish for your application to be considered under the Disability Confident scheme, please submit a completed form with your application, which can be found on the Birmingham 2022 jobs site under the current vacancies drop down.

To apply for this role please follow the link and complete the application attaching a single document containing your CV and Covering Letter. Please also submit your disability confident/ reasonable adjustments form (if required).
On occasions where we receive a large number of applications, we may close the advert ahead of the publicised closing date. We would therefore advise that you submit your completed application as soon as possible.

We take your data privacy seriously. Before sending your application please review our applicant privacy notice which explains how we use your personal data. This can be found on the Birmingham 2022 jobs site under the current vacancies drop down.

Gi Group Holdings Recruitment Limited group of companies includes Gi Recruitment Limited, Draefern Limited, Gi Group Recruitment Ltd, INTOO (UK) Limited, Marks Sattin (UK) Limited, TACK TMI UK Limited and Grafton Professional Staffing Limited. We are committed to protecting the privacy of all of our candidates and clients. Following some recent changes to data protection laws we have updated our Privacy Policy. To view a copy and to help you understand how we collect, use and process your personal data please visit the Privacy page on our Gi Group UK website
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