Brand new role for a Digital Acquisition Manager to join a new rapidly growing marketing team in Doncaster. Great opportunity for a role with your own autonomy and a real opportunity to make a difference.
This client is a group of companies providing predominantly energy and construction related services targeted at both domestic and commercial clients, since 2008.
They are experts in installing renewable products into their customers' homes. They have sustainability at heart and are passionate about making sustainable living accessible to all. For those who are most vulnerable, they place great emphasis on accessing funding streams that enables them to provide a reduced or no cost solution. They continue to diversify into renewable technology to support their ambition of becoming the number 1 installer of renewable products in the UK. Digital growth will play a key role in helping us to achieve this ambition.
"Our expertise enables us to adopt a Whole Home Approach to support our customers in making simple, sustainable, cost effective choices for their home and family."
As Digital Marketing Manager you will report directly to the Managing Director and assume responsibility for the Digital acquisition strategy for this exciting young business. Particular focus will be required in the paid media space - Google, Bing, social media, LinkedIn, display and video. You would be expected to have very good analytical mind, with the ability to derive actionable insight from data. Creativity is also key in this role to drive through and test new product ideas and Marketing initiatives.
You will be a Senior member of the Effective Home team able to contribute to business strategy discussions as well as bring your digital experience to the table to influence future strategy and growth.
They will have full control of their own spend budget to drive in leads via digital avenues.
Accountable to the MD for driving paid leads into the main business to convert into installation opportunities.
End to end ownership of any digital campaigns to drive customer acquisition including paid search, affiliates and display.
Driving best practice and will constantly be innovating and optimizing to identify new opportunities to generate leads.
Motivating and developing a Digital Exec
The Digital Acquisition Manager will be highly analytical and capable of translating data into actionable insights and recommendations.
Recommendations for SEO optimisation of the effective home web site and digital assets
Recommendations for conversion rate optimisation on Effective Home website
Email marketing campaigns with A/B testing rigour
Creation of landing pages as appropriate to drive best CRO opportunities for business.Profile
At least 3 years' experience in the Digital Marketing space
At least 2 years' experience in managing PPC campaigns in-house.
Experience of the basics of conversion rate optimisation
Experience in email Marketing campaigns and Customer journey optimisation
SEO experience is desirable.
Experience of using Sales & Marketing platforms like hubspot/Salesforce desirable.
Ability to prioritize task effectively.
Excellent communication skills
Excellent analytical ability
Confident presentation skillsJob Offer
Competitive salary up to £50,000
23 days holiday
Flexible working pattern