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Senior Marketing Executive

Key Group
Closing date
27 Jul 2021

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Marketing & PR
Contract Type
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Job Details

Key Group is one of the most exciting, forward-thinking brands in financial services right now, focused on helping people unlock a better retirement.

As we continue to grow, we have several openings for ambitious and talented Senior Marketing Executives to join our busy marketing teams.

Our Marketing Executives are required to efficiently and effectively support a range of B2B marketing activities covering operational tasks.

We have several roles available with their own specialisms. Partnership marketing; managing the scheduling, testing and deployment of external marketing campaigns as well as identifying channels for acquiring new customer via competitions, social media, campaigns, direct mail and other methods.

We are also looking for someone to take the lead on all email marketing activity; creating, testing and sending emails to segmented groups to ensure maximum ROI.

Or you might be more interested in our creative marketing seat. In this role you will be responsible for all creative writing for articles, emails, presentations, advertorials, case studies and partner websites.

Whichever specialism peaks your interest, please apply today to book a phone screen!

You will be spending your days in one of our busy marketing teams, creative exciting and engaging marketing campaigns, ensuring our strong market position remains just that.

Day to day activities include (depending on your preference):

Assisting the Senior Marketing Manager in activating our propositions amongst large networks of financial advisers.
Creating engaging content for articles, emails, presentations, advertorials, case studies, video content, partner websites, surveys to name a few.
Support the B2B Social Media campaign strategy, including content marketing development.
Work with internal stakeholders (e.g. Sales team) to identify optimal channels for acquiring new customers via competitions, social media, campaigns, direct mail and other channels, test different techniques and promotions for driving conversion from registration.
Research and review new marketing opportunities with our key accounts and make recommendations on where to spend the budget.
Develop and manage cross-channel marketing campaigns to drive advisers to the Key Group referral proposition.
Copy write, build, test and send emails using Dotdigital and other systems.
Email performance reporting.Keywords: B2B | Content | Copywriting | Partnership Marketing | Email Marketing | Reporting | Dotdigital | Testing | Senior Marketing Executive | Email | ROI | Campaign Management | Stakeholder Management | Leadership | Mentoring | Social Media | Cross-channel Marketing

Essential Skills

You will already be working in a marketing executive role with experience of running multi-channel marketing campaigns. You'll have a background in B2B marketing and although financial services experience would be an advantage, it is not essential as many of the skills you have already honed in your current role will be transferable.

Desirable Skills


B2B Marketing experience in a financial sector setting.About Company

Our purpose is to help people finance a better retirement. Our mission is to be the UK's leading later life lending company. Our connected portfolio of brands comprises of Key, Key Partnerships, more2life, The Equity Release Experts and Air Group
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