St George's Hospital Charity is about to embark on an ambitious fundraising campaign to raise £5m+ in support of children's services at St George's Hospital. The team is working to a tight deadline and needs interim support to deliver creative, content and collateral ahead of launch along with the wider internal and external Appeal Communications strategy.
Incredible things happen at St George's every day. St George's University Hospitals NHS Foundation Trust serves a population of 1.3 million across southwest London. A large number of services, such as cardiothoracic medicine and surgery, neurosciences and renal transplantation, also cover significant populations from Surrey and Sussex, totalling around 3.5 million people.
The work of St George's Hospital Charity enhances the physical environment of the hospitals for patients, staff and visitors. We fund research and state-of-the-art equipment. Through fundraising the Charity is able to fund projects which touch the lives of the thousands of people cared for by the hospitals and local community services each year.
ABOUT THE CHILDREN'S SERVICES APPEAL
St George's Hospital provides exceptional care for sick children from across South West London, Surrey and Sussex. While the care is world-class, the environment it takes place in dates back to 1973.
All three children's wards and the intensive care unit are in desperate need of modernisation, to create 21st century spaces to deliver 21st century children's services.
In addition, the intensive care unit needs more space to accommodate extra beds and cubicles, particularly when providing critical care to cancer patients and those on ventilation. This will ensure more of the sickest children can be cared for at St George's, the best location for their needs.
The Our Hospital, Our Children Appeal will aim to transform the experience young patients and their families have of receiving care at St George's.
The Appeal will enable St George's to offer a calming and happy environment that enhances children's healing, provides distraction and visual stimulation, and has an element of play reflected throughout the spaces. The Appeal will allow more seriously ill children to be treated at St George's, closer to their homes, and benefit from the exceptional quality of St George's care.
We intend to raise £5m in the next three years through this Appeal which will:
• Transform the three children's wards to produce a brighter, more child and young person-focused environment with better conditions for patients, visitors and staff.
• Expand the Paediatric Intensive Care Unit (PICU), providing additional ICU beds and new separate beds for children requiring oxygen support to allow more children to be treated each year.
• Provide more suitable spaces for parents and families, to help make their experience of the hospital less stressful and uncomfortable.
• Provide an arts programme for children and young people staying in the wards to promote well-being, self confidence and good mental health
KEY OBJECTIVES, OUTPUTS & RESPONSIBILITES OF ROLE
To build the Communications strategy for the entire Appeal scaled over 3.5 years - covering both internal Trust and Charity stakeholders and external channels
To deliver the materials needed to deliver the Home Team phase of the Appeal, deadline 5th September including case for support in a variety of formats and web content
Key Outputs Required
Whole Appeal Communications strategy written for all three phases
Case for support collateral - Complete document, summarised version, accompanying "detail" assets
Appeal name, narrative, look + feel across all assets
Website pages for Appeal - Content and CTA
Clinician case studies
Patient and family case studies
Stationary design - Letterheads/email sigs/PP templates/proposal templates/event invites
Identify influencers including ambassadors and celebs - celebrity ambassador, pro-bono Ad agency, media partner
To line manage a Digital Communications & Marketing Officer
To support recruitment for permanent Head of Communications and Marketing
Manage the costs and budget associated with the deliverables