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Digital Marketing (Frankfurt)

William Blake Group
Closing date
3 Aug 2021

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Marketing & PR
Contract Type
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Job Details

Primary Responsbilities
  • Manage digital content and campaigns, and improve digital experiences for the local websites:
  • Prepare content for digital delivery - liaise with stakeholders to understand what content is to be published or optimized for digital delivery
  • Create thinking and campaign pages, integrating data capture forms to support Lead Generation and Inbound Marketing campaigns Development of event landing pages and e-books
  • Post-publish of content - generate, communicate and present informed decisions based on analytics,to improve web presence, traffic and experience. Deliver metrics to measure the success factors and impacts
  • Support and deliver local email marketing campaigns via Adobe Campaign, reporting on the effectiveness and identifying opportunities to drive efficiency
  • Provide consultation on social media strategy, including platforms that are appropriate for country and target audience type
  • Set up social media platform accounts on behalf of the market, develop and post content and monitor engagement, sharing with Marketing, discussing and executing optimization ideas
  • Assist with paid media, including sponsored content on social and paid search
  • Leverage local best practice for MidEurope (Germany, Austria, Switzerland, BeFraLux)

Required Experience
  • Experience in digital marketing
  • Familiar with CMS systems, preferably AEM
  • Understanding of optimizing website content for SEO
  • Hands-on experience of creating campaigns within marketing automation systems such as Adobe Campaign, Pardot, Marketo, or Eloqua
  • Experience running social media channels
  • Native German Speaker
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