Digital Marketing Executive, Car Van & Minibus World Ltd

Car, Van and Minibus World
Closing date
13 Aug 2021

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Marketing & PR
Contract Type

Job Details

CVM World, Tunstall Road Industrial Estate, Knypersley, Stoke on Trent. ST8 7BD.
Salary - £22k to £28k depending on qualifications and experience
Full Time Permanent - 39 hours per week, Monday to Friday)
This is an exciting full-time opportunity for a talented, passionate and imaginative Digital Marketing Executive to join our growing team. The successful candidate will have the opportunity to shape how the department develops as well as make a positive contribution to the broader strategic development of the company. The role will encompass all aspects of marketing but a genuine interest and ability in SEO and social media is essential.

The role will suit a graduate with a talent for SEO and social media at the start of their career or a more experienced candidate who relishes a challenge whilst maintaining a good work-life balance.

CVM World is a rapidly growing family-run 2nd stage motor-vehicle manufacturer converting vans and selling high quality used vehicles. We are a manufacturer of Peugeot and Ford approved van conversions and our customers include the Construction, Education, Care, Charity and Voluntary sectors.

We specialise in converting panel vans into a range of products and we build on new and high quality used vehicles from all manufacturers. It is an exciting time to join the company as we have recently expanded into the rapidly growing campervan and welfare van market. In addition to this, we have launched our own customised version of the Ford Ranger.

Key Responsibilities
  • Marketing and PR
    • Create greater awareness of and develop the brand
    • Develop, monitor and refine SEO to increase our online visibility
    • Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
    • Track marketing performance and return on investment and prepare regular reports for management
    • Identify and manage a social media strategy for the Company and increase our social media exposure
    • Produce creative content, including videos and blog posts
    • To keep the content of the Company's website up to date and relevant
    • To work with the MD to identify PR opportunities and to action those deemed valuable for the Company's brand and reputational development
    • To improve our exposure in magazines and obtain regular testimonials from customers
    • To identify suitable awards for the Company to enter
    • Work alongside the MD in the management of direct marketing, including regular email shots to the prospect database
  • Competitor and market awareness (approximately 5% of workload)
    • To research the latest developments and products in the industry to ensure our range of services continues to offer good value for clients and to make suggestions to the MD when any new opportunities for service enhancement are identified
    • Have a good awareness of competitor products and pricing

RequirementsPersonal attributesWe are looking for
  • An energetic and gregarious team player with high levels of integrity, confidence and resilience
  • A creative thinker who is keen on developing their existing skills as well as learning new ones
  • A highly motivated individual who is able to work under pressure but who will not compromise on quality
  • An individual who feels comfortable making decisions without the need for continual reassurance
  • An individual who shares the Company's values of hard work, integrity, honesty, expertise and great service
Required skills
  • Problem solving
  • Decision making
  • Organisation and time management
  • Initiative
  • An ability to work as part of a supportive team but also independently when required
  • Commercial acumen
  • Excellent verbal and written communications
  • Understanding of the legal implications and restrictions of GDPR

Reporting Structure reporting directly to the Managing Director initially.

  • Experience of marketing in a B2B environment is desirable but not essential.
  • Educated to degree level, or having equivalent work-based experience
BenefitsWhat we can offer you
  • A competitive salary
  • Company Pension Scheme
  • 28 days holiday (inclusive of bank holidays)
  • A challenging, inclusive and supportive working environment with the opportunity for progression
  • A good work-life balance

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