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SEO Manager

Employer
eFinancialCareers Global
Location
UK
Salary
Competitive
Closing date
4 Aug 2021

View more

Sector
Marketing & PR
Contract Type
Permanent
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MAIN DUTIES
  • Take ownership of and be accountable for eFinancialCareers global SEO performance
  • Set the SEO strategic direction and lead the analysis and recommendations to grow eFinancialCareers sites
  • Work with Product and Engineering teams to successfully implement SEO initiatives
  • Monitor and evaluate SEO initiatives to track performance improvements against organic search KPI's
  • Develop and execute an outreach and link building strategy
  • Develop and implement Google For Jobs and Facebook Jobs strategy in line with individual site domains and markets
  • Collaborate with the Marketing Performance and Engagement teams to ensure SEO growth initiatives are tightly integrated with eFinancialCareers marketing activities
  • Work with our paid search agency and identify areas of SEO/ Paid search growth
  • Ensure our individual markets editorial content is published on local Google news sites
  • Keep up to date with the latest trends in SEO and Digital Marketing to ensure eFinancialCareers can take advantage of future opportunities, including Google updates.
  • Communicate technical SEO aspects in a simple manner to non-technical product, Engineering and Marketing partners.


OBJECTIVES
  • Own the SEO function
  • Increase footfall to eFinancialCareers site
  • Increase conversion rate of registrations and uploads
  • Analyse and improve eFinancialCareers' sites


PERSON SPECIFICATION

Essential

Experience/Skills
  • 3 or more years of proven SEO work experience
  • Excellent understanding of web analytics, algorithm changes, SEO best practices for technical architecture, and how links fit in with the SEO ecosystem.
  • Good level experience working with SEO tools like Botify, ScreamingFrog or SearchMetrics.
  • Expert level experience with Google Analytics
  • Good understanding of performance marketing, conversion funnel and online customer acquisition
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO especially Google and Bing updates


Qualifications
  • Bachelor's degree or equivalent work experience in related field


Competencies
  • Adaptable to hybrid working environment
  • Data driven and ambitious
  • Confident communicating across all teams and levels within the organization
  • Excellent problem-solver
  • Confident in highlighting areas for improvement and creating action plans to tackle problem areas
  • Excellent verbal and data skills - can influence and persuade others
  • Willing to learn and update own professional skills and capabilities


Desirable

Skills
  • Fluency in German or French is not required but would be considered an advantage
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